Chemistry, the customer relationship management consultancy, has created a digital camera campaign for imaging and photography company Kodak. The campaign marks the first time Kodak has used SMS. It breaks later this month.
Artemis Fund Management, the investment company, is looking for an advertising agency ahead of a &£2m spend for next year’s ISA season.
London 2012 bid team has confirmed a decision to delay Olympic lottery games until after 2005, owing to International Olympic Committee rules that prevent cities from raising money until the venue has been decided.
International Olympic Committee (IOC) marketing chief Michael Payne has been promoted to lead the broadcasting team as part of an overhaul of the organisation’s management structure. Marketing responsibilities will be passed to Meridian Management, a specialist marketing agency that was recently acquired by the IOC. Meridian will have responsibility for the organisation’s sponsorship programme during […]
Nike and Puma are reported to be in a head-on battle to sponsor tennis player Serena Williams. Deals are believed to be worth up to &£60m over five years…
The AA has promoted sales and marketing director Clare Salmon to managing director of its newly merged AA Financial Services division. Salmon, who is a former marketing director at insurance company Prudential, has headed the marketing team for three years at the AA. She oversaw its relaunch under the “Just AAsk” tagline to alter the […]
The Government has appointed Walsh Trott Chick Smith (WTCS) and Manning Gottlieb OMD to promote the Modern Apprenticeships scheme to young people and to encourage employers to take on apprentices. The agencies were paired to pitch against BMP DDB and Starcom MediaVest for the account, which is worth an estimated &£3m. The pitch was overseen […]
The WWF has taken out a full-page ad attacking BP, the oil company which positions itself as environmentally friendly, for a pipeline project that it says will have a disastrous environmental impact. The WWF (formerly known as the World Wildlife Fund) is threatening to extend its campaign against the company to consumers if it is […]
Bartle Bogle Hegarty has created a truck poster campaign for Lever Fabergé’s Lynx deodorant range.
Swedish telecommunications company Tele2, which entered the UK market in October, is trawling media agencies to handle its estimated £20m UK planning and buying media business. The company, which also exists in the French, Eastern European and Scandinavian markets, has shortlisted four unnamed agencies. The pitches are expected to take place early next week. The […]
Barnardo’s has been banned from using its most recent shock advertising campaign, featuring children with cockroaches and syringes in their mouths. The ad attracted 465 complaints, making it the most complained about campaign of the year (MW last week). The Advertising Standards Authority (ASA) has censured the children’s charity for being offensive. The campaign, created […]
As the Diary knows well (too much time spent under interrogation by the local gangsters), it can get very cold inside a fridge. So spare a thought for all those packaged goods that are forced to spend almost their entire lives in chillers, huddling together for what little warmth can be gleaned from the fermenting […]
Manchester United Football Club is understood to be talking with new ITV marketing chief Jim Hytner about the job of commercial director at the Premiership club. Hytner, who is known to be a long-standing Man United fan, has recently been confirmed as marketing and commercial director for the merged ITV plc (MW November 20). If […]
Bacardi Brown-Forman has scrapped plans to launch a pre-mixed Jack Daniel’s and cola ready-to-drink product, called Black Jack. Black Jack was tested this summer.
It’s funny how attitudes change. Time was, not so very long ago, when the rubicund-faced, pink-jacketed huntsman was the very symbol of Merrie England, or at any rate a hearty stock image in the repertoire of Christmas card illustrations. Nowadays, after a sustained, Government-inspired anti-hunting campaign, he’s iconic in another way: as a sinister agent […]