I would like to counter some of the points made in John Stones’ article on mass-market car makers (MW February 19). The Golf Mk V was launched in the UK on January 30 to enormous critical acclaim from motoring experts, culminating in What Car? magazine’s Car of the Year 2004 award. Orders at Volkswagen retailers […]
David Beckham is reported to be threatening legal action against a Russian company that he claims is using his image without permission to sell cans of a product called Manchester Gin.
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
Financial services giant HSBC is to review its £15m-a-year involvement with Formula One racing after the sport’s management slashed its official viewing figures by almost half. A spokesman for HSBC says Formula One Management’s (FOM) figures are part of the company’s original sponsorship negotiations and the “significant” changes forced an internal review by HSBC’s media […]
The Wireless Group, the radio group headed by Kelvin MacKenzie, is suing Rajar for &£66m in lost earnings caused by flaws in the latter’s diary methodology. The Wireless Group launched legal proceedings yesterday, after several months of failed talks between the two sides. The Wireless Group claims that Rajar’s tests of two electronic meters, the […]
Chartered Institute of Marketing chief executive Peter Fisk is leaving the organisation after just 13 months. It is thought that his departure is the result of an imminent restructure, which will see his responsibilities split. The restructure follows a change in the status of the organisation in January 2002, when it became a charity. As […]
Novamedia, which claims to be the world’s largest charity lottery operator, is to launch a national lottery in the UK later this year, in a challenge to Camelot’s “good causes” marketing platform. Industry sources say the Netherlands-based operator’s planned UK lottery games will allow people to choose which good causes the money will be donated […]
Novamedia, which claims to be the world’s largest charity lottery operator, is to launch a national lottery in the UK later this year, in a challenge to Camelot’s “good causes” marketing platform. Industry sources say the Netherlands-based operator’s planned UK lottery games will allow people to choose which good causes the money will be donated […]
Financial services giant HSBC is to review its £15m-a-year involvement with Formula One racing after the sport’s management slashed its official viewing figures by almost half. A spokesman for HSBC says Formula One Management’s (FOM) figures are part of the company’s original sponsorship negotiations and the “significant” changes forced an internal review by HSBC’s media […]
J Walter Thompson has won the £6m advertising account for Allied Bakeries after a two-way pitch against incumbent Publicis. JWT will take over the account, which includes the Kingsmill, Allinson and Sunblest brands, immediately.
Spend on advertising and promotion for Pepsi products will double following the new bottling agreement between PepsiCo and distribution partner Britvic Soft Drinks. The partnership has been renewed for a further 15 years. The long-term arrangement is thought to have encouraged Britvic to increase its investment ahead of a planned float. Owner Intercontinental Hotels plans […]
Columbia TriStar has signed deals with Kellogg and Burger King as major partners in marketing its super-hero film Spider-Man 2 this summer. The film will be released in UK cinemas in July and both companies will offer collectable premiums to tie in with the movie. The first Spider-Man movie, released in June 2002, took &£29m […]
Fiat-owned sporting marque Alfa Romeo has moved UK sales director Jeff Culkin over to the post of UK marketing director as part of a management reshuffleItalian Alfa Romeo marketer Mario di Maria will replace Culkin as sales director. The reshuffle follows the departure of former Toyota marketer Robert Frost as marketing director, after little over […]
Mazda Motor Corporation has promoted its European sales director, Nigel Brackenbury, to general manager of global marketing at its Hiroshima headquarters, after a marketing rejig. British-born Brackenbury will have overall responsibility for the marque’s global marketing. He will report to Stephen Odell, who was promoted to senior managing executive officer in charge of sales, marketing […]
Jersey Tourism marketing director David De Cateret has been promoted to director of tourism and marketing of the economic development committee, with responsibility for Jersey products as well as tourism.