Weetabix to sponsor British Olympic Association
Marketing WeekThe British Olympic Association has signed Weetabix as an official sponsor of the British team.
The British Olympic Association has signed Weetabix as an official sponsor of the British team.
Capital Radio Group, Viacom Brand Solutions and IPC Ignite!, the men and music magazine division, have formed a cross-media selling alliance, RSVP.
Grey London’s charismatic chief executive Garry Lace has left the agency, ending weeks of speculation about his future. Lace, who is credited with reinvigorating the agency and its management, left the agency last Friday after “mutually agreeing” with Grey Global Group EMEA president Carolyn Carter that he should depart. It is not known whether Lace […]
Manor Bakeries, the RHM-owned cake manufacturer, has shortlisted Mother, WCRS, DDB London and incumbent Saatchi & Saatchi for the &£3m Mr Kipling advertising account.
The Green Party is revamping itself in an effort to win support from disaffected Labour voters. But can a new look really help the party to lose its beardie-weirdie image? asks Sonoo Singh
Oh, and by the way, if you were thinking of inviting any of Marketing Week’s staff out one evening, make sure it’s not December 9: Publicis’ Christmas drinks is already in the Diary. A couple of junior reporters are free for the Queen’s Diamond Jubilee, though, if anyone wants to book them…
Eurostar is to sponsor Time Out’s 52-page Paris supplement for the first time in a deal negotiated by Manning Gottlieb OMD. The supplement comes with the March 17 issue.
Capital Radio Group, Viacom Brand Solutions and IPC Ignite!, the men and music magazine division, have formed a cross-media selling alliance, RSVP.
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
A review of Formula One audience data has seen viewer numbers slashed, leaving many sponsors doubting the value of their deals. But with no industry standard, chaos reigns, says Daniel Thomas
Travel company First Choice has revived the post of group marketing director, appointing Diageo e-capabilities director Phil Barden to the job. The position was axed in November 2002 and incumbent Mike Ryan left without a job to go to (MW November 28, 2002). However, First Choice now believes it needs a marketer at board level […]
The Pharmacy Channel is rolling out its in-store television network to 2,000 pharmacies across the UK over the next 18 months.
Virgin Cola is relaunching with a new formulation and packaging in an effort to target the younger teenage market. The relaunch will be backed by television and outdoor advertising and will result in the axing of brand extensions Virgin Vanilla and Caffeine-Free Cola. Princes Soft Drinks, which has the licence to distribute and market Virgin […]
Abbott Mead Vickers.BBDO creative director Tony Cox is standing down.
British Airways has pulled all tactical radio and press advertising, wherever possible, that contains references to Madrid following the terrorist bombing in the Spanish capital last week. It will review the position at the end of this week.