Anheuser-Busch to be official beer sponsor for Olympic Winter Games
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
Zurich Financial Services is reviewing its entire advertising and marketing strategy. Joshua holds the company’s above-the-line account and created the ‘flying pigs’ campaign for the brand in 2002.
The Children’s Mutual, the savings specialist, is sponsoring backpacks for 115,000 toddlers at 2,300 nursery schools around the UK. The packs will also contain marketing packs from other brands.
The Office of Fair Trading has found that 20 per cent of credit card companies flout its advertising regulations. It also found that three-quarters of consumers did not know what interest rate they were paying on their cards…
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.