EasyJet is to launch its first national television campaign in November, introducing a new positioning strapline, expected to be “Come on let’s fly”. The new line will replace the low-cost airline’s original strapline “the Web’s favourite airline” and the TV ads will also introduce a “sonic signature” for the brand. The positioning has been developed […]
Weight Watchers from Heinz is launching a new range of noodles to replace the existing Heinz Noodles range. The relaunch is being rolled out into stores imminently.
Banc Leeds has won a pitch to redesign Barr Soft Drinks’ Irn-Bru website to bring it into line with its new advertising campaign. Banc was responsible for the previous Irn-Bru site, launched three years ago.
Coca-Cola Great Britain is to roll out its ‘slimline’ 250ml Diet Coke format to Compass Travel outlets, Superdrug, T&S One Stop stores and Total Final Elf garage forecourts. The roll out will be supported by a tie-up with homeless charity Shelter and exclusive designer cans. The format was originally trialled in Boots stores (MW April […]
Flextech is to launch a channel specialising in reality and entertainment television, called Living TV 2. The channel is a brand extension from the existing Living TV channel and will be aimed at 16- to 44-year-old women.
As Stuart Smith says in his leader (MW September 30), financial services providers will be in for a nasty shock when the supermarkets stop playing with their food. The main obstacle banks have to overcome is making the cynical trust again. Over-promising and under-delivering are continual problems in financial services. More and more fantastic claims […]
The Rugby Football League has confirmed that Gillette will be the title sponsor of the 2004 Rugby League Tri-Nations tournament, in a one-year, six-figure agreement. The Gillette brand will also be worn on the Great Britain shirt.
Scottish Widows is reviewing its £5m advertising account, held by Citigate Albert Frank, which has handled the business for more than 17 years.
The Government is searching for a media agency to handle the media planning and buying for its estimated £2m drive to promote fuel-efficiency in the UK. The campaign will be launched under the Department of the Environment, Food and Rural Affairs’ (Defra’s) Warm Front scheme, the Government’s main grant-funded programme to tackle fuel poverty. It […]
Much has been written about binge-drinking and increased female alcohol intake, but some things are constant: men are still drinking lager and women want wine
FCB London has struck an alliance with Bournemouth University’s School of design, engineering and computing, giving marketing and communication advice in exchange for technical and production expertise with a view to helping develop new product ideas for brand manufacturers.
BT has been inundated with complaints from customers still waiting for their tickets after signing up for free flights during a broadband promotion earlier this year.
BBC Worldwide has appointed Alix Tidmarsh as marketing director.
Teletext has restructured into three commercial divisions, Teletext Holidays on TV, Teletext Holiday Online and Teletext Commercial Text Services. Marketing director Marc Bell becomes divisional managing director of Teletext Holidays Online, while marketing manager Simon Sikorski becomes head of brand marketing across all divisions.
The Princess Diana Memorial Fund is understood to have granted a licence to use Diana’s name on a range of maternity and babywear. It is believed the range will be launched by Japanese manufacturer Aprica later this month.