WWAV Rapp Collins opens health care division
Marketing WeekWWAV Rapp Collins has launched a dedicated healthcare division to be known as Rapp Collins Consumer Health…
WWAV Rapp Collins has launched a dedicated healthcare division to be known as Rapp Collins Consumer Health…
Consumers who download music from the internet are more than twice as likely as those who do not download music to respond positively to online advertising. This suggests that brands that associate themselves with music download services should see a significant return on their investment. According to BMRB’s latest quarterly Internet Monitor survey, almost 7 […]
Weight-loss brand Weight Watchers has consolidated its E12m (£8.2m) European planning and buying account into Mediaedge:CIA. The agency beat Zenith Optimedia, Universal McCann and UK incumbent Carat to the business. The review, which was handled by the AAR, includes 11 countries but not the UK, which is managed separately. Carat will continue to handle Weight […]
As Christmas edges ever nearer, thoughts turn to loved ones and gift ideas that prove to them just how much you care. So this year, instead of buying gran the usual bath salts, what could say “Happy Christmas” better than a “Scrubber”? And for Uncle Stan, instead of the Brylcreem, maybe he’s secretly hoping for […]
Big Brother’s creator does nothing but plumb the depths of his forebear’s invention.
Television broadcasters have finally agreed a plan to promote TV as a medium, but they will not be setting up a formal body to run the marketing initiative as some reports have suggested. The broadcasters have rejected the idea of a formal advertising bureau for TV along the lines of either the Radio Advertising Bureau […]
Consumers who download music from the internet are more than twice as likely as those who do not download music to respond positively to online advertising. This suggests that brands that associate themselves with music download services should see a significant return on their investment. According to BMRB’s latest quarterly Internet Monitor survey, almost 7 […]
Fantasy League has appointed specialist digital sports agency Aura Sports to handle third-party sales and sponsorship rights for all its online products. Fantasy League launched its now-famous football management game in 1991, and has added versions covering Formula One, golf, tennis, rugby, cricket and horseracing, as well as share-dealing, music and celebrities. It has more […]
Microsoft is understood to have appointed Adidas European advertising manager Indy Saha to be head of advertising at Xbox UK. It is understood that Saha, a former account director at advertising agency DFGW, will start next month. Xbox has refused to confirm his appointment, but a spokeswoman says that the company has been looking to […]
ARM Direct has created a TV campaign to support the relaunch of children’s comic The Dandy. The ads have the strapline ‘The Dandy – can you handle it?’.
US gaming giant MGM Mirage has warned that an EU money laundering law, designed to verify customer identities, will jeopardise the introduction of regional casinos to the UK. The Government is hoping regional casinos will bring in foreign investment and aid urban regeneration. Its proposed Gambling Bill will deregulate the industry, one of the main […]
OTPmedia, an online sales house, has been appointed to represent the UK’s leading commercial weather website, WeatherOnline. WeatherOnline gets more than 1 million users a month, and offers PDA and WAP services in addition to the online site.
Apple plans to make the most of its new-found mass appeal with a high street presence.
Kitcatt Nohr Alexander Shaw has created a campaign for Virgin Holidays, using blocks of colour, rather than images of sun and sand, to evoke holiday memories. The campaign uses outdoor, radio and ticket barriers and media is being handled by Manning Gottlieb OMD.
Matalan is expected to appoint Euro RSCG London to handle an advertising brief for the discount clothing and homeware retailer. The company had turned its back on using an above-the-line agency last year, after parting company with M&C Saatchi and its sister direct marketing agency Lida. Since then, work has been undertaken by an in-house […]