Delaney Lund Knox Warren to boost Unison recruitment with push
Marketing WeekDelaney Lund Knox Warren has created a £1.4m TV campaign to boost recruitment for the trade union Unison.
Delaney Lund Knox Warren has created a £1.4m TV campaign to boost recruitment for the trade union Unison.
The Leith Agency has created a £5m campaign for Irn Bru, taking in television, radio, outdoor, print and online activity. The campaign introduces the strapline ‘Irn Bru Phenomenal’ and a specially created tune. PHD is handling media planning and buying…
Pretty Polly, the Sara Lee-owned hosiery brand, is launching a contemporary stocking design that does not require a suspender belt. Called Link Up, it is expected to be Pretty Polly’s major launch for this year. The product, to be launched next month, consists of a pair of briefs with a loop on either side and […]
Weetabix has called a review of its £15m creative advertising business, held by FCB London, to coincide with Humes’ departure.
Halifax is being forced to withdraw its Extras current account by the end of the year because of a new Financial Services Authority (FSA) regulation, which is expected to increase red tape when selling general insurance. The company claims that once new regulations take effect from next year, the cost of providing the account, which […]
Cereal company’s commercial director Humes goes as new chief executive starts restructure
The future of the Automobile Association’s (AA) joint venture with Halifax Bank of Scotland (HBOS) is in doubt following a dramatic purge of senior management, who were all on the board of the jointly owned company. The joint venture provides car loans, sourced from HBOS, and these have been a significant income source for the […]
Masterfoods has promoted European marketing director for cat food Mark Johnson to head of the dry petfood division across Europe. It is understood that Johnson’s new job as business development director of dry petfood is part of a change in focus from regions to categories. The company has appointed another Masterfoods marketer, Bruce McColl, to […]
Volkswagen Group has promoted Georg Flandorfer to take control of sales and marketing for its core Volkswagen brand worldwide. As the Volkswagen brand board of management member responsible for sales and marketing, Flandorfer will report directly to Volkswagen Group chairman Bernd Pischetsrieder. Flandorfer, an Austrian, takes the position of Detlef Wittig, who moves to become […]
Northern Foods has a completed a review of its marketing team following the recent reorganisation of its business units into three divisions; ambient, frozen and chilled. The company, which makes branded and own-label food products, is retaining its three key marketing directors, Paul Reenan, Simon Smith and Gary Johnston, with the roles of Reenan and […]
Barbie manufacturer Mattel is set to clash with rival Hasbro when it launches a children’s personal media player in the UK later this month. It will be Mattel’s first foray into the consumer electronics market. Called Juice Box, the media player will rival Hasbro’s VideoNow machine, which launched at the end of July. While VideoNow […]
Barbie manufacturer Mattel is set to clash with rival Hasbro when it launches a children’s personal media player in the UK later this month. It will be Mattel’s first foray into the consumer electronics market. Called Juice Box, the media player will rival Hasbro’s VideoNow machine, which launched at the end of July. While VideoNow […]