Month: October 2005

New Campaigns: Waitrose

Marketing Week

Waitrose is launching an ad campaign in the national press and magazines ahead of Christmas. The Christmas campaign, featuring portraits of Waitrose suppliers, was created by How and carries the strapline ‘Waitrose. The Best of Everything This Christmas’. Three different ads will appear as double-page spreads in BBC Good Food, Easy Living, Good Housekeeping, The […]

Liverpool Culture Council to appoint ad agency for 2006

Marketing Week

Liverpool Culture Company (LCC), which is overseeing the city’s role as European Capital of Culture 2008, is in the process of appointing an advertising agency for a campaign next year. The organisation says that the campaign is one of many that it will be running as 2008 approaches and will promote Liverpool as a tourist […]

TBWA/Edinburgh to close

Marketing Week

TBWA/Edinburgh is understood to be closing down at the end of the month owing to a poor year for new business and the loss in March of the News International account, which it handled north of the border.

Bic reviews dormant UK ad account

Marketing Week

Razor and biro manufacturer Bic is reviewing its UK advertising business. The razor brand has not done any large-scale television advertising since 1999. The incumbent agencies on the account, Endacott Marketing and Marketing Edge, have been invited to repitch for the business, along with four other agencies. Emma Lawley, marketing manager for Bic stationery in […]

Disabled Rights Commission calls ad pitch

Marketing Week

The Disability Rights Commission (DRC) has called an advertising and media pitch for a &£1.5m campaign. It has invited DDB London, Bartle Bogle Hegarty and McCann Erickson to pitch for the task, although the DRC has not disclosed the names of the media agencies involved. The pitches will take place this month and a decision […]

WKD seeks agency for one-off job

Marketing Week

Ready-to-drink alcohol brand WKD has approached creative shops about a one-off project and is understood to be close to appointing an agency. The Beverage Brands-owned range has shortlisted four agencies, thought to include creative and promotional incumbent Big Communications, Golley Slater and Nitro. Big insists its advertising business is not up for review and that […]