Wilkinson Sword is gearing up for its latest assault on Gillette with the launch of two new four-bladed razors. The first, Quattro Titanium, is aimed at the male market and claims to be the first shaving platform to have blades with an undercoating of titanium to reduce skin-drag. The product, which will be supported by […]
American office products company Fellowes is launching a multi-million pound consumer campaign focusing on the “shredder revolution” following a rise in people’s fears of identity fraud, the UK’s fastest growing crime. Fellowes has appointed FCB London to its multi-million pound creative and media planning account following a competitive pitch against undisclosed agencies. It has introduced […]
SCA Hygiene has unveiled its new brand icon for Velvet toilet paper – the Baby MD. The character – a baby dressed in a business suit who “runs” the Velvet factory – will appear in a &£15m campaign for Triple Velvet that breaks next week. An “authority on softness”, he will feature in TV ads […]
Coca-Cola is launching its second energy drink in less than six months with a third likely to launch before the end of the year. The new product, Relentless, will break from the norm with its 500ml size can, which is the same size as a beer can. Traditionally, the growing energy drink market has made […]
DSG International, the electrical retailer, has appointed Elizabeth Fagan to the newly-created role of group media director. The announcement ends months of confusion surrounding Fagan’s role at the group, which includes the Curry’s and PC World retail chains, as well as Dixons stores and mobile phone subsidiary The Link. Her new role will be to […]
Ford of Britain managing director Paul Thomas has been promoted to vice-president of marketing at Ford of Europe. Thomas will be responsible for all of Ford’s pan-European consumer advertising and product marketing communications and reports to Ford of Europe’s vice-president of marketing, sales and service, Stephen Odell, in his new role. He replaces Jürgen Stackmann, […]
With more men taking an active interest in their appearance and skincare, KoS is launching a line which protects the skin’s surface. By Barny Stokes King of Shave’s (KoS) decision to promote its new shaving line as the ideal partner for Gillette’s five-bladed Fusion razor system (MW last week) is a bold move. The range, […]
The younger generation are keen to use their mobiles for take-anywhere entertainment but are so intimate with their phones that brand owners must tread carefully with content. By Martin Croft The rise of the mobile phone has been phenomenal. According to the latest figures from worldwide industry body International Telecommunications Union, there were 102 mobile […]
Teenagers are being targeted with a series of pre-paid cash cards. While some fear it will encourage youngsters to get into debt, others believe they are safer and easier to use than carrying cash and are bringing pocket money into the 21st century. By Catherine Turner A wave of pre-paid cash cards, which may become […]