GCap Media is said to be close to finalising a shortlist for the sale of its nine local stations, including Coast FM in south Wales. UTV Radio and The Local Radio Company are thought to have been included on the list of buyers.
Carat has won the media planning and buying for the £8.5m launch of Love It!
JCDecaux, the French-owned outdoor company, is reported to have ruled out making a bid for rival Maiden Group.
Black & Decker, the tool manufacturer, is understood to be reviewing its £25m pan-European media planning and buying account.
Fashion brand Pringle of Scotland has put its media planning and buying up for review. The business is held by Starcom, who won the &£2m business from Red Media in 2004 (MW April 8, 2004). It is understood the Scottish knitwear house is speaking to several undisclosed agencies as part of a review of its […]
TV sales house Viacom Brand Solutions (VBS) has brokered a pioneering deal that gives a small family-run soft drinks brand on-air advertising and a distribution deal with Sainsbury’s. Advertising for Ella’s Kitchen Smoothie Fruits, an organic children’s fruit drink, will run on children’s channel Nickelodeon. Ella’s Kitchen has guaranteed VBS some of the profits in […]
Brand owners are being warned that they may have to pull marketing campaigns planned for launch ahead of this summer’s football World Cup, following a raft of trademark legislation by Fifa. Football’s global governing body has vowed to clamp down on companies that are not on its roster of 15 headline sponsors if they explicitly […]
There is a growing feeling in the sponsorship industry that more brands will shun expensive headline deals in favour of creating their own events (MW last week). An increasing number of companies have turned to event creation in recent years because they do not want to “compromise” on an existing tie-up, according to Brian Greenwood, […]
Online travel firm Travelocity.co.uk has shifted the media planning and buying business for its UK operation into Smarter Communications. The account, believed to be worth &£4m, was previously handled by Klondike. Smarter Communications won the planning and buying for Travelocity’s sister company Lastminute.com last year (MW April 7, 2005) and the latest move is part […]
Audi is to launch an integrated digital campaign involving a video podcast to back up the BBH-created television ads for its new RS4 model, which casts the RS4 as a spider, devouring other cars. The digital work, developed by agency Goodtechnology, allows the target audience to enter the RS4’s lair, says Goodtechnology creative director Marc […]
A former global head of brand management for oil giant Shell is behind the launch and marketing of a new website aimed at helping 15 to 19-year-olds decide on further education choices. Michael Kesztenbaum, who was also director of strategic marketing for the government’s Learning and Skills Council until 2004, is chief executive of the […]
Marketers of financial products and travel services are losing business because they are not integrating the internet with other communications methods, new research suggests. A study conducted for digital media company Equi=Media reveals that while many consumers will research brands online, significant numbers would rather make the purchase by phone or face to face. Equi=Media […]
Warner Brothers is to start selling films and TV shows in Germany, Austria and Switzerland using a legal peer-to-peer, computer file-sharing network, developed by German technology firm Arvato, a subsidiary of Bertelsmann. Called In2Movies, the service launches in March. In Germany during the first half of 2005 in Germany, 1.7 million internet users illegally downloaded […]
Agent Provocateur has launched a microsite designed by RealNetworks and a viral teaser campaign to promote ‘Tied up at the Office’. The eight-minute video was created by Mike Figgis, director of Internal Affairs and Leaving Las Vegas. A clip has been seeded on viral sites and viewers invited to provide e-mail addresses for friends. The […]
DSG, owner of Dixons, Currys and PC World, is reported to be considering a bid of &£90m for online electronics retailer Dabs.com. Dabs.com sells around 15,000 hi-tech products and claims 1.4 million registered users.