Reducing the impact of print
Marketing WeekPrinted materials and product packaging create environmental problems when they are produced and disposed of, but simple steps can be taken to reduce the harmful impact. By Richenda Wilson
Printed materials and product packaging create environmental problems when they are produced and disposed of, but simple steps can be taken to reduce the harmful impact. By Richenda Wilson
Henry VIII may have considered conspicuous consumption the order of the day when it came to corporate entertainment, but today environmental impact is to the fore. Martin Croft reports
Faced with increasing environmental awareness, companies want to give their brands a green image, but their strategies will only work if they truly reflect the brand’s values. By Nathalie Kilby
Sustainability has moved from being a bolt-on concept to the very heart of marketing’s agenda. But the journey has only just begun…
Efforts to reduce the damage big business causes to the environment centre around carbon dioxide emissions trading, with the idea that market forces will encourage businesses to clean up their act and so help rein in global warming. But Martin Croft discovers flaws in the plan
There are oceans of renewable energy just waiting to harnessed from the eternal waves around the coast of Great Britain, says Kevin Peake
An integrated approach to carbon management is needed to make an effective environmental impact, win public trust and boost brand value, says Peter Hambly
Just over a year ago Marketing Week’s TV 2006 conference showed a medium in the middle of an identity crisis, struggling to define itself and reacting too slowly to change in a fast-paced digital world. June 2007, however, shows a much changed television landscape. Twelve months ago, Charles Allen was still at the helm of […]
The Georgian National Investment Agency (GNIA) has appointed Walker Media to handle its £3m global media planning and buying business. It is thought that the agency won the business without a pitch. The GNIA is the department of the Georgian Government responsible for promoting foreign investment in the country. It is launching a campaign this […]
From packets of crisps and toilet tissue to fridge freezers and paints, brands are going all out to proclaim their green credentials. The UK consumer is overwhelmed with a deluge of labelling and logos either exulting a brand’s green stance or urging a call to action. As the demand for green products has accelerated, companies […]
Media buyers have slammed the comprehensive redesign of The Independent on Sunday, arguing that its new compact look is at odds with Sunday reading habits. The redesign, launched this week, will convert the Independent on Sunday’s various pullouts and magazines into a single newspaper and magazine offering. Editor Tristan Davies says the new-look paper “offers […]
Grey London is committing to a sustainable green policy that aims to cut its carbon emissions by 10% in the next year. The Green Matters policy will encompass a commitment to offset all of the company’s carbon emissions. For every tonne of the gas produced, Grey will purchase a “carbon credit” from an environmentally efficient […]
Virgin Atlantic Airways is understood to have moved its 2m digital advertising business intoSaint@RKCR/Y&R out of incumbent Glue.
Sainsbury’s is launching a new style of television ad as part of an integrated campaign to promote British produce. The TV ads will show the animated imaginations of farmers and growers as they offer consumers ideas on how to prepare their produce. The campaign has been created by Abbott Mead Vickers.BBDO. The food will continue […]
Miles Calcraft Briginshaw Duffy has won the 3.5m advertising business for recruitment website, Jobstoday.co.uk. It has been appointed following a competitive pitch against undisclosed agencies.