The National Missing Persons Helpline is relaunching today (Thursday) as Missing People as part of International Missing Children’s Day. The charity is sending out the first UK direct mailing to help fund the search for missing kids. The rebrand aims to make the charity’s position clearer and change perceptions that its services are concentrated around […]
Boo.com, the shopping site synonymous with the dotcom crash, has signed Hertz as the exclusive car hire advertiser on its site. The site has been relaunched as a travel and social networking site. The year-long deal will see Hertz use dynamic visual ads, which change depending on the dates and type of holidays users search […]
My worst job was while I was at university where I managed to talk myself into a part-time job as a gardener for a very well-off family in Cheshire; the garden was wonderful but at that stage I couldn’t tell the difference between a weed and flower without a manual! I spent most of my time trying not to crash the ride on lawn mower into the garden pond complex.
Low-cost airline easyJet is launching The Food Doctor snacks on all of its flight in a move aimed at boosting its healthy food offer. The products will be available on board imminently. The airline is introducing three products, Get Set Bars, Original Seed Sachets and Soya Nuts, in a bid to meet consumer demand for […]
Ribena is launching a 7m campaign to boost sales and reposition the brand for an older audience.
Orange has appointed former Unilever marketer Richard Morley as group vice-president of brands. He replaces Niall O’Keefe, who left the mobile phone operator last month to join PC World as marketing director. Morley, who takes over the role on June 4, will be responsible for internal management and promotion of the brand strategy. He will […]
Wealthy over-55-year-olds are spending more on luxury goods than ever before, yet they are as diverse in their responses to advertising as any other generation. Marketers must not alienate them
Bratz has enjoyed great success since its US launch in 2001, but changes are afoot on this side of the Atlantic. Rupi Gohlar asks whether the doll brand can maintain its strong sales
The most offensive elements of advertising must be the bizarre complaints from the fringes of society that are dealt with on a daily basis by the ASA
Brand managers are desperate to take their marketing message into consumer environments. Jo-Anne Flack asks if conversational advertising and other ambient media is the way forward
With an increasing amount of money being spent online, owners of e-commerce websites must ensure customers buy from their site and make the process as easy as possible. By Martin Croft
Online search is driving consumer purchasing habits and can also be applied to the offline world. Is search the new interruption model? asks David Wethey
Once again the search engines take the greatest share of visits. Google, like last year, reigns supreme and its share has increased 0.85%. UK users are visiting the same sites as last year in the main, but of particular interest is the entrance into the top ten of MySpace and Bebo. And this year, Wanadoo’s […]
Advertising creativity is a highly valued commodity, so simply adding recycled TV spots rarely yields teh best results
BOth GMTV’s and ITV’s Web plans show that UK market is gradually taking shape. You can now see online video content and video ads on sites