Electronics company Canon has extended its sponsorship of the UEFA Euro footballl championships. Canon, which sponsored the Euro 2004 competition will sponsor next year’s Euro 2008. As part of the deal, Canon Europe, The Japanese technology company’s subsidiary, will be granted TV exposure via onscreen credits during the tournament held in Switzerland and Austria. Canon […]
Insurance giant Royal & SunAlliance (RSA) is planning a global overhaul of its corporate brand in an attempt to give it more visibility and reflect its "ambitions". As part of the plans, it is reviewing its global creative account to ramp up its corporate and consumer presence.
High street bank Barclays is slashing its TV ad spend in a dramatic overhaul of its marketing strategy and £40m advertising budget. The bank is cutting its TV advertising for the remainder of 2007 in an attempt to focus on product-based advertising in press, posters and online. It comes less than a year after it […]
Bernard Matthews is launching its first advertising campaign since the bird flu crisis earlier this year, in an attempt to win back sales. The campaign aims to encourage consumers to reappraise the poultry brand. It is understood that the brand continues to be snubbed by at least half of its core customers. The Turkey Today […]
DDB London has retained the 12m advertising business for the Teacher and Development Agency (TDA), following a statutory review of the business. It has also appointed Mediaedge:cia to handle its media, which was previously at Manning Gottlieb OMD.
Starcom is understood to have scooped the 26m combined media planning and buying business for Premier Foods and RHM, following a pitch against the other incumbent Universal McCann.
Mustoes has won the 5m advertising account for children’s savings and Child Trust Fund (CTF) specialist, the Children’s Mutual. The agency won the business following a pitch against Farm.
The Number’s claim that Yell’s latest subtle campaign has done more to help its rival directory enquiries brand reopens the debate about style over substance that has raged since Leonard Rossiter met Joan Collins mid-air. John Reynolds asks whether creative ads can be effective
The Virgin brand is experiencing some uncharacteristic ups and downs. On the one hand things are looking rosy in the planes and games fields but, on the other, the trains and broadband businesses are facing a murkier, uncertain future. David Benady and Catherine Turner report
Recent research shows that social media sites don’t have to be no-go areas for brands as long as they make sure they fulfil certain criteria
M&C Saatchi is understood to have won the above and below-the-line accounts for German luxury car marque Porsche after a four-way pitch. The account is worth about 1m.
National Express has launched a new campaign that aims to encourage people to use the coach operator to get away for the weekend. The ads, which break later this week, have been created by Hooper Galton. The campaign uses mathematical “sums” to show how adding a National Express coach to a situation can improve it. […]
Virgin Megastores is launching a new website today (July 17) as part of its multi-channel retail strategy. It hopes the site will encourage consumers to interact with the retailer by uploading reviews. The site will also have trailers and video clips in the games and DVD section and the music section will offer consumers the […]
Publicis Dialog has created an online campaign for fashion retailer New Look’s forthcoming Go Organic with Cotton, a tie-up with television presenter Fearne Cotton.
Advertising spend is growing as its fastest rate for seven years as marketing budgets are increased for the second successive quarter, according to the latest Bellwether Report. The quarterly report, published by the Institute of Practitioners in Advertising, shows that one-in-five companies have reported an upward revision of their media budgets. It says that “such […]