Food manufacturer Kavli, which owns the Primula Cheese brand, has promoted Paul Lewney (pictured) to the new role of UK deputy manager. Lewney has been commercial director at the north east-based company for the last three years. He will be responsible for production, quality control, supply chain and facilities in his new role and will […]
Flybe has launched a new online loyalty scheme aimed at attracting business travellers. Rewards4All will give the low-cost airline’s passengers a free return flight if they fly four times in Flybe Economy Plus or eight times in Economy. Passengers will be able to build up points to earn a “Premier Card” giving them free use […]
Virgin has rebuffed suggestions that would-be suitors for Virgin Media will pull the plug on the brand and has given its strongest indication yet that it will invest more in the cable company rather than sell out. Private equity houses and consortia including Carlyle and Permira are vying to buy Virgin Media, which was created […]
Swedish icon Ikea stands accused of losing its way in terms of advertising and its sense of identity. Rupi Gohlar asks whether it can cut costs, reinvigorate itself and regain its reputation for tenacity?
The Advertising Standards Authority (ASA) has rapped Ryanair’s knuckles after receiving 48 complaints about claims made by the Irish low-cost airline in a series of ads criticising an increase in passenger tax. Ryanair ran four ads damning then Chancellor Gordon Brown for doubling air passenger duty (APD) to £10. The ASA upheld 34 complaints, including […]
Public health experts have declared war on cream bun eaters. And what is their weapon of choice? Education and PR? No, a tax on enjoyment
Every member of staff in a company, whatever their level of operation, can bring valuable ideas to the table, as long as there is an effective system for their suggestions to be heard. By Ian Whiteling
Can PoP campaigns for brands that are not available in store work, or are they a thinly-disguised ploy of increasing media sales opportunities rather than product sales? asks Lo-Anne Flack
Web 2.0 has inspired a revolution in communications: the social networking sites. It is time for experiential marketing to get social with digital, says Tim Leighton
Facebook’s increasing popularity means media companies are keen to invest as much for the knowledge they can glean as for the profit
Is the Virgin brand in the throes of a mid-life crisis? It certainly seems to be under pressure as never before. At the very least, Sir Richard Branson, the living embodiment of the brand, faces critical decisions affecting the future of all his most high-profile operations. In the case of Virgin Media, which has been […]
Virgin Radio is always one to keep its roster of agencies and clients busy and happy with a good old competition, especially if there is an incentive like free promotion over the station’s broadcasts and the attractive sum of £20,000. That is the prize that awaits the lucky winner of next season’s Virgin Radio Fantasy […]
Pitches can be pretty daunting occasions, especially for a small company taking on larger, more established players. To symbolise this challenge, media agency BLM held its pitch to Pathé in the visitors’ dressing room at Arsenal’s Emirates Stadium. But BLM didn’t stop there – everyone, apart from Paul Phillips from the AAR who would be […]
Work came to an abrupt halt in Diary Towers with the arrival of a very special invitation from Brand Sense Agency.
Adobe, the creative software giant behind applications such as Acrobat, is launching a Minority Report-style ad campaign that will aim to blur the boundaries of reality and fantasy. The US software group is to use a giant interactive wall – seven feet high and 15 feet wide – at Virgin Megastore’s Piccadilly Circus branch to […]