JCB, the construction equipment manufacturer, is laun-ching a global advertising campaign to boost its profile, focusing on its British roots and global success. The two press ads, which have been created by Miles Calcraft Briginshaw Duffy, show a flash of yellow JCB machinery and highlight the company’s importance to British manufacturing but also that it […]
Kwik-Fit is launching what it claims is the UK’s first “green” car service to help its cutomers reduce their carbon footprint. The “Go Green” service costs an extra £29 on top of the price of an interim or full service but includes a number of extra checks and enhancements that the company says will make […]
History proves that cuts to client budgets follow economic crisis as night follows day. Dont believe those who say this time its different. By Bob Willott
Sites such as Facebook allow friends to share their views, but if those opinions threaten your brand, make positive use of the feedback. By Ruth Mortimer
Celebrities have long been used for fronting advertising campaigns for a range of products and services, but now Kate Moss is the latest star to join the likes of David and Victoria Beckham in transcending the face of a brand to being the brand itself. Louise Jack report
High street banks are being urged not to scavenge business from their beleaguered rival Northern Rock for the “sake of the industry”?.
Red Bull UK brand director Guy Carling has left the energy drinks company suddenly. It is not known if he has a job to go to, but he has been linked to a new venture with former Red Bull managing director Harry Drnec. It is not clear if Red Bull is planning to replace Carling, […]
National Savings and Investments (NS&I) is reviewing its £6m media planning and buying account. It is not clear whether incumbent OMD will repitch for the business.
Coca-Cola has appointed a former Unilever marketer, Chad Scales, to the new role of vice-president of brand marketing innovation. He takes over the role this week. Scales’ appointment aims to build on Coke’s new product development in non-core categories as it looks to move away from carbonated drinks. He will be responsible for developing the […]
Google has taken a step closer to challenging the agency world after poaching Andy Berndt, co-president of Ogilvy & Mather New York, to head a new division. It is understood that the new unit will work closely with marketers, agencies and entertainment companies to build and manage their online campaigns. The move is being seen […]
Channel 4 will become the first terrestrial broadcaster to offer a high definition simulcast of its main channel. The channel will launch in December trumping rival ITV, which aims to offer HD content from next spring. Channel 4 HD will launch on the Sky platform, allowing Sky HD customers to watch high definition versions of […]
Coca-Cola, Puma and Ben & Jerry’s have signed up to support this year’s Peace One Day event, which aims to celebrate a day of global ceasefire and non-violence. This year’s event will be held on September 21.
EasyJet is stepping up calls to scrap aviation tax in its present form by launching a campaign to encourage politicians to “adopt a more intelligent approach to air travel”. It claims that its plans will also reduce carbon emissions and tackle climate change. The low-cost carrier is launching an advertising push today (September 18) to […]
The rejuvenation of Agatha Christie continues with the launch of a series of English language learning books based on her novels. The educational publisher Person Longman is rolling out the series as part of the Penguin Reader series. The move comes just weeks after HarperCollins revealed it is revamping the crime writer’s books for a […]
Chrysler Group says it will be a “leaner, more agile” business under new private equity owners Cerberus Capital Management, which bought control of the US car marque from DaimlerChrysler in May. Thomas Hausch, Chrysler’s new vice-president of international sales, says the two main advantages of being an independent car company are the ability to make […]