St Austell Brewery has handed Devon-based agency, Bray Leino its 2m advertising account. It is understood that it has won the business without a pitch. The agency is currently working on a campaign to promote the brewer’s premium real ale brand, Tribute, which will launch in October.
Health Promotion Agency Northern Ireland (HPANI) has appointed The Leith Agency to its £1.5m advertising account after a three-way pitch against Northern Irish agencies, Navigator Blue and AV Browne. The incumbent agency, Genesis Advertising, did not repitch. The Edinburgh-based advertising agency will create campaigns promoting physical activity, positive mental health and the ban on smoking […]
HMV, the music retailer, has relaunched its website as part of the brand’s first image overhaul for over 15 years. It has been created by Manchester-based agency Code Computerlove. The site, which uses its new brand identity and its “Get Closer” strapline, offers online customers enhanced usability. HMV head of online Justin Moodie says: “After […]
Icstis, the premium rate phone services regulator, has imposed a record £250,000 fine on Opera Telecom, the company which provided phone competition services for breakfast broadcaster GMTV, itself the subject of an Ofcom investigation over the phone-in scandal.
The Reading Room, the digital communications agency, has won the digital account for Skoda following a pitch against undisclosed agencies. The agency will develop a new website for Skoda, which is owned by Volkswagen Group, and will integrate its “Manufacturer of Happy Drivers” brand positioning. It also aims to put the internet at “the heart […]
Mattel, the toy manufacturer tainted by the lead-paint recall scandal, has apologised to China for damaging the 2008 Olympic Games host’s reputation. The company, the world’s largest toy maker, has admitted that it has recalled some Chinese-made goods that were up to scratch. Mattel has come under scrutiny, following the recall of 21 million toys […]
Infogrames Entertainment has appointed Euro RSCG C&O to boost the Atari brand around the world. The French agency will be responsible for developing the brand globally and helping devise strategy around a number of new product launches.
Blyk, Europe’s first advertiser-funded mobile phone network, launches today (Monday) with the backing of more than 40 brands. Sky, Boots, Xbox and XFM are among the latest brands to have signed up to advertise on the service. Blyk, which is run by former Nokia president Pekka Ala-Pietila, will offer free calls and texts to users […]
iVillage UK, the women’s website, has appointed former IPC commercial chief Rebecca Miskin as general manager. She replaces Angus Glover Wilson, who left the community-based website to join digital commerce agency dComm as president. Miskin, who takes over the role on October 1, will be responsible for developing the iVillage brand and site and expanding […]
Orange is launching a 5m advertising campaign to promote its new landline and broadband packages. The TV, press, outdoor, digital and direct marketing campaign, created by Fallon, breaks today (Monday).
VisitBritain is building on the popularity of city breaks in the UK with a new campaign that will give travellers reasons to visit cities across England. It breaks today (September 24). The campaign follows research by the tourism agency that found eight out of ten of the most visited destinations in England are cities. It […]
In the lexicon of white-collar crime, price-fixing is a serious offence with career-terminating consequences if you happen to be found out. Ask Martin George, formerly board-level marketing director of British Airways. Yet the fact is, until recently, not many people have been found out. There are a number of reasons for this. First, though price-fixing […]
Marketers will have to be "much more vigilant" about monitoring UK trade marks when changes to the law are made on October 1, according to patent and trade mark solicitors Marks & Clerk.
Channel 4 is poised to sign a 4m deal with Dubai Holding the owner of Travelodge to sponsor its racing coverage for the next two years. The partnership will begin at the end of the year when Channel 4s current sponsorship deal with Tote expires.
UK Mail has slammed rival Royal Mail over continued strike action, warning it will damage the future of the mail industry. Guy Buswell, chief executive of UK Mail parent Business Post Group, has spoken out following this week’s announcement of further Royal Mail strike action. He says: “The long-running nature of this dispute is extremely […]