The online data black market
Marketing WeekThe market for online data has experienced an explosion in growth but demand is outstripping supply, paving the way for websites that are obtaining and selling data illegally. By David Reed
The market for online data has experienced an explosion in growth but demand is outstripping supply, paving the way for websites that are obtaining and selling data illegally. By David Reed
Hiring a celebrity to front a live event may draw in the crowds but it is no guarantee of success. Choose those that are relevant to the brand message, and choose with care, warns Richenda Wilson
To grab consumers’ attention brands need original, eye-catching images, but dressing up won’t work if they don’t get into character as well. By Gerry Moira
It’s typical of the haphazard and unsatisfactory development of digital commercial radio in this country that its fate should be crystallised by a hurriedly conceived GCap defence document. No disrespect to embattled new GCap chief executive Fru Hazlitt over the “hurried” bit. The circumstances are not of her making. She holds an imperfect set of […]
The announcement on Monday that Reuters is to sell advertising space on guardian.co.uk to US advertisers is further evidence of the site’s growing popularity with international audiences. It already has the most unique users of any newspaper website in the UK, with a global audience of almost 16 million in December. It claims that US […]
Foxy Bingo, the online bingo operator, is to sponsor the Jeremy Kyle Show on ITV in a £1m deal, starting on February 14. The Cashcade-owned brand replaces Learndirect, after the Government-funded agency axed its sponsorship of the show amid controversy surrounding the programme in September last year. Idents have been created by Biscuit Films, featuring […]
Krow Communications has been handed the digital business for Nutella, the hazelnut-based chocolate spread, without a pitch. The appointment marks the Ferrero-owned brand’s first move into online advertising. Krow won Nutella’s £4m above-the-line account last year and has since created a TV and press campaign featuring the strapline “Wake up to Nutella”, also used across […]
Bauer Advertising has entered a deal with Puma to promote the sports brand’s latest V football boot in its Match magazine and online portal matchmag.co.uk. The activity will run from early this month until the end of March. The creative work on the Match promotion is based on predicting what the future of football will […]
International Poster Management (IPM), the outdoor company, has signed up Jordan Tourism in a million-pound deal. The contract signals a change of strategy for Jordan Tourism as it is the first time it has used outdoor. The tourist board was previously advertising in broadsheets and specialist travel magazines. It says the activity is part of […]
Digital agencies are getting ready to pitch for the Government’s estimated 6m online media buying business, at i-level. The tender is expected to go up for renewal this summer, before the four-year contract expires in September.
TimePlay Entertainment, a US company that exclusively provides interactive content for cinemas, is planning to launch in the UK. The concept means cinemas could allow audiences to use hand-held game controllers to interact with content, such as multi-player games or adverts, on the big screen. Multi-player games that use TimePlay’s product include game shows, variety […]
Spinvox, the voice-to-text phone technology, is understood to have appointed communications planning agency EdwardsGroomSaunders ahead of a marketing push. Spinvox confirms it is in talks with EGS about its digital marketing plans. The UK-based service is bidding to drive its user base above six million global subscribers during 2008 and is understood to be plotting […]
GCap Media is ploughing the marketing spend for Capital 95.8 into an events-driven strategy following a review of the station’s marketing. It will launch this year with a live summer event in London. The station mooted a live event similar to Party in the Park, which it ditched in 2004, last year but it is […]
Distell, the South African drinks company, has appointed DraftFCB to handle the advertising for its premium cider brand, Savanna. DraftFCB is understood to have been tasked to relaunch the cider brand with a multimillion pound campaign later this year, which is expected to include television. It will also handle trade advertising, including pushes to retailers […]
Communications planning provokes as much debate today as it did in the mid-1990s, when it was the height of fashion in media and marketing. But while the industry may have accepted the concept, the questions about what it is and who should do it remain the same. Naked Communications, the agency that sparked more of […]