Hong Kong Tourist Board to review 46m ad business
Marketing WeekThe Hong Kong Tourist Board (HKTB) has called a review of its 46m global advertising account. The incumbent agency, DraftFCB, is not repitching.
The Hong Kong Tourist Board (HKTB) has called a review of its 46m global advertising account. The incumbent agency, DraftFCB, is not repitching.
The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has appointed the Chime Group to handle its integrated advertising account for the next year. The appointment follows a pitch handled by the AAR. Chime will be responsible for advertising, promotion, digital and PR until March 2009, including the handover ceremonies in Beijing. […]
Bernard Matthews, the Norfolk-based poultry brand, is on the hunt for a creative agency after announcing plans for a campaign this autumn. The review is being handled by Agency Insight, which is drawing up a shortlist before visiting agencies for first stage presentations next month. Last year, the company worked with agency BLAC on a […]
Regulators Ofcom and PhonepayPlus have unveiled measures to strengthen viewer and consumer protection in participation TV programmes. The new rules follow the industry-wide scandal that erupted 12 months ago over mistakes and cover-ups in TV quizzes and phone-ins. Ofcom has issued new mandatory licence conditions to broadcasters, stating that where they invite viewers to participate […]
Transport for London’s plans to increase the congestion charge to 25-a-day for the highest polluting vehicles has come under renewed fire from car manufacturers and green groups.
Cadbury Schweppes has reported that the relaunch of Wispa and the Dairy Milk Gorilla ad led to 6% revenue growth in Britain, Ireland and emerging markets in year to December 31. The rise came despite a 2% fall in overall profits.
Volkswagen is extending its low emission BlueMotion range to include Golf, Jetta and Passat models. BlueMotion, which VW defines as the most efficient car in each of its ranges, was previously only available on Volkswagen Polos. In each BlueMotion vehicle, a combination of revised aerodynamics, optimised gear ratios, a new turbocharger and hard compound tyres […]
GlaxoSmithKline (GSK) is launching an advertising campaign for its Corsodyl mouthwash brand. It is the first time the product has been advertised on TV. The 20-second ad focusing on Corsodyl’s Mint Mouthwash variant will break this week. The ad, created by Grey London, features an attractive woman filmed from toe to head set to a […]
Online fitness brand VirtualGym TV is running an experiential campaign at major London railway stations this week, offering rush-hour commuters the chance to take part in workout sessions on the way to and from work. The campaign will see celebrity personal trainer Jackie Diss running classes at Liverpool Street, Waterloo and Victoria. VirtualGym TV offers […]
Inbev UK’s high-profile chief executive Richard Evans is stepping down after 14 years with the company. He leaves with immediate effect without a job to go to. Evans’ departure comes as the Belgian brewer struggles to stem a heavy year-on-year decline in volume sales of its flagship brand, Stella Artois. Evans will be replaced by […]
Ladbrokes UK retail marketing director Barry Clemo is leaving the company to join pub operator Punch Taverns in a similar role. The betting shop chain is now seeking a replacement. Clemo, who is due to start his new role next month, is leaving the company due to the communte from his Derbyshire home to the […]
Social networking sites Facebook and Google-owned Orkut have come under fire in India following allegations that they are being used in the illegal organ trade. This weekend (February 17) the Indian Government announced the arrests of several doctors alleged to be using Facebook and Orkut as a source of procuring kidneys online. Reports suggest that […]
An organisation that aims to support older and disabled viewers through the shift to digital TV has been launched. The group, called Digital Outreach, brings together Age Concern England, Help the Aged and Community Service Volunteers. Digital Outreach will run a range of support services including training, home visits and a network of help centres […]
Creston, the marketing services group that owns Delaney Lund Knox Warren, is axing its US operation after less than a year. The move means Creston US chief executive Steve Blamer will leave the company. Blamer (pictured, left), a former FCB Worldwide and Grey London chief executive, was appointed in April last year to lead an […]
The Daily Mail is offering readers free text messages through a new mobile phone service launched today (February 18). MailTXT aims to drive traffic to the paper’s mobile-based web portal. The service will allow people to send and receive free texts through the internet after registering on the MailTXT website. MailTXT will give users a […]