The television advertising regulator has banned an egg company from using children’s voices in a campaign to promote Omega 3 eggs. The Clearcast ruling comes six months after a re-run of the Tony Hancock “Go to work on an egg” advert was also banned. Clearcast, formerly the Broadcast Advertising Clearance Centre (BACC), has ruled that […]
Burton’s Foods is launching a 3 million television advertising campaign for Cadbury Chocolate Digestives. The ad is the first work to from start-up agency Adam & Eve, which won the account last month.
The National Autistic Society (NAS) has launched a major print campaign focusing on the lack of support given to adults with autism. The ads, which break today (February 5), coincide with the launch of a Government policy report into the issue. The print ads aim to build on a series of virals, which marked the […]
Microsoft’s proposed bid for Yahoo! has come under fire from rival Google, which claims that the move could create unfair “PC software monopoly”. †It says the software giant’s £22.7bn bid for Yahoo! could restrict access to rival instant messaging and email accounts. Google chief legal officer David Drummond, who made the comments on the Google […]
The commercial radio industry has teamed up with the Brit Awards to create the Brits Radio Week, to take place in the week leading up to the music industry awards. During the BRITs Radio Week over 170 commercial radio stations, in partnership with BRITs organiser BPI, will take part and feature special playlists and interviews […]
Louis Vuitton is launching a television and cinema advert for the first time in its history. The company claims that it is the first time a luxury brand has launched an on-screen campaign that is not product-led The 90-second ad, created by Ogilvy & Mather (O&M) in Paris, breaks on 15 February and is intended […]
Enjoy England has launched a campaign featuring veteran British actor Michael Gambon, aimed at boosting tourism through word-of-mouth recommendations. The ads are designed to drive traffic to the tourism body’s online forum where visitors are encouraged to share their experiences of English holidays and attractions.
UK mobile operators 3 and O2 are launching a mobile video portal that will bring together their existing services. EyeVibe is currently being tested and will be launched by the end of February. The service will combine O2 LookAtMe! And 3’s SeeMeTV, which allow users to submit video clips from their phones. Users pay a […]
Telegraph Media Group has expanded its online offering to advertisers with the launch of an in-house production department. TMG will now be able to produce audio and video advertising on its website. The move is aimed at strengthening its integrated advertising offering and encouraging greater collaboration between advertising in the paper and online activity. The […]
Castlemaine XXXX, the InBev-owned lager brand, has dropped its three year partnership with the Rugby Football League. The RFL is now seeking a new official beer. The brand has ended the deal as part of a move away from sponsorship to focus on below-the-line activity. George Kyle, head of sponsorship, InBev UK, says: “We recognise […]
Lee Cooper has unveiled a new logo as part of the company’s centenary celebrations. The British denim-wear brand will also launch a series of collaborations throughout 2008. The redesigned logo retains the original Lee Cooper script in the traditional logo’s red diamond-shaped background but the number 100, formed from stacked diamond shapes, sits above the […]
Virgin Media is extending its presence on the high street through a new deal with retailer Phones4U. The cable company has announced a six store trial with the chain, although it is expected to be rolled out across the country if it is successful. The stores are all in the North West, which is one […]
Brent Hoberman and Martha Lane Fox, the founders of lastminute.com, have launched an interior decorating venture. The pair hope that mydeco.com will have the same impact on interiors as lastminute had on the travel industry. The web-based business, which launches today (February 4) claims to be a one-stop shop for people who want to decorate […]
LBC 97.3 FM, the London speech station, is launching new on-air branding as part of a revamp of the station that aims to make it more relevant to Londoners. The new brand imaging launches today (February 4).
The British Heart Foundation (BHF) has launched its first Facebook application for Valentine’s Day. The application is part of a wider Valentine’s campaign, which will allow used to download gifts from its online shop. The shop will offer free gifts, such as a tomato, or users can pay a pound for a virtual girlfriend or […]