Ferrero is introducing a white chocolate version of its Kinder Bueno bar in the UK. The launch, aimed at women looking for a light chocolate treat, will be backed with a 1.5m marketing push. It is thought Ferrero is looking to retain market share among women and is launching the bar in the UK following […]
Internet service provider Easynet has appointed Mark Madden as its first global marketing director. Madden has been tasked with leading the BSkyB-owned company’s global product management and marketing teams. He will also focus on pushing the brand’s global reputation. “Easynet has been associated with small to medium size businesses,” says Madden. “But we have a […]
Enjoy England is to launch a campaign to promote locations and attractions associated with British comedy this summer. It is the latest in a series of drives raising awareness of destinations with links to different aspects of English culture to a domestic audience. The organisation, part of official tourism body VisitBritain, has appointed Redhouse Lane […]
Friends of the Earth (FOE) has called on Chancellor Alistair Darling to stick to his pledge to put “sustainability at the heart of the Budget”. The environmental group is urging Darling to stick to his plans to increase fuel duty amid reports that he is to delay the introduction of so-called “green taxes” to reduce […]
Foxy Bingo, the online bingo operator, is launching an e-magazine, as it seeks to strengthen its relationship with its customers. The online magazine is intended to offer consumers greater opportunities to interact with the Cashcade-owned brand. The move has been prompted by the extremely “busy user forum” on the Foxy Bingo website, where players interact […]
JellyBeats dance to Bebo’s tune
BSkyB is launching a multimillion pound campaign to support its flagship Sky One Easter holiday drama Terry Pratchett’s The Colour of Magic. The campaign, which breaks later this week, includes TV, press, online and outdoor executions as well as the rerelease of Pratchett’s book of the same name, part of the Discworld series. The book […]
News International is looking to drive younger readers onto its mobile internet site, with the company’s mobile strategy chief revealing that its newspapers could be using quick response codes (QR codes) in its news stories within 18 months. QR codes, already widely used by magazines, newspapers and outdoor companies in Japan, where the concept originated, […]
Double Olympic rowing gold medallist James Cracknell is to set up his own sports marketing consultancy and events company. Cracknell is launching Threshold Sports with Julian Mack, former Sony Ericsson head of sponsorship, and Charlie Beauchamp, formerly a director at sports sponsorship agency Fast Track. Mack left his position at Sony Ericsson, where he was […]
The Home Office is seeking an agency to create an advertising and marketing campaign to promote its controversial ID cards under its new National Identity scheme. While still in its early stages, the pitch is expected to be for a multi-million pound campaign including press and radio. It will consist of four phases targeting foreign […]
E.on makes energy visible
Young people have great access to media channels and can work wonders for marketing campaigns, as long as the brand can get them onside, says Jamie Goldblatt
Consumer watchdog Energywatch has given a cautious welcome to the Chancellor’s budget speech today (Wednesday). The watchdog warns the Government not to move at the speed of “the slowest energy companies” in the fight to tackle fuel poverty. Energywatch also criticised Chancellor Alistair Darling’s plans to give nine million pensioners a one-off increase in the […]
The bingo industry has responded with “disbelief” that today’s (Wednesday) Budget included nothing to ease its tax burden. The future of many of the UK’s bingo halls is now under threat, the Bingo Association says. There was dismay at the Chancellor’s decision not to remove VAT from bingo charges but rather to increase the tax […]
Executives from emerging markets are preparing to take the reins at some of the world’s top consumer goods companies. Global multinationals are looking to China, India, the Middle East, Russia and Latin America for sales and profits growth as their home markets in Europe and the US stagnate. Some believe this will force them to […]