Coca-Cola on the strategy behind its first portfolio ad
Niamh CarrollNew Guy is the Coca-Cola Company’s first ad that brings together different brands in its portfolio in the same spot.
New Guy is the Coca-Cola Company’s first ad that brings together different brands in its portfolio in the same spot.
A net balance of 14.7% of companies made upward revisions to their marketing budgets in the fourth quarter of 2023, the highest recorded by Bellwether in nearly a decade, despite the challenging economic environment.
Co-op, which introduced member pricing last year, will now abandon its rewards-based system in favour of focusing on “much more rewarding” exclusive discounts.
On the Beach’s CMO Zoe Harris has been on the firm’s executive board for over a year, which she says has encouraged her to look further ahead at the longer-term opportunities and allowed her to get inside the heads of investors.
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As category leader, AB InBev believes it has a responsibility to grow beer as a whole, and is using a major partnership between the Olympics and non-alcoholic product Corona Cero to do this.
AB InBev becomes the first beer business to achieve top-level sponsorship of the Olympics, in a partnership that will be led by the non-alcoholic Corona Cero brand.
Former Confused.com CMO Samuel Day will join Direct Line Group to lead its marketing function on an interim basis, as it prepares to welcome a new chief executive and enter “its next growth phase”.
Greggs achieved “strong” like-for-like sales in its final quarter of 2023, reporting more transactions as the impact of inflation-driven price increases wanes.
Taylors of Harrogate marketing lead, Dom Dwight, is taking on the newly created role of strategy and innovation director at the business, as it looks to meet the challenges of the future.
High levels of inflation have forced many brands to lean on increased prices as a lever of sales growth. This year, growth will have to come from elsewhere, presenting marketers with a huge challenge.
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Cadbury is celebrating two centuries of existence this year but will keep its message of generosity front and centre as it launches a new version of ‘Mum’s Birthday’ to celebrate.
Experience not ego should come first when making decisions about your career, advises KP Snacks’ Kevin McNair, who shares a mistake he made in choosing the next job for him based on title rather than description in the second of a series exploring what marketers have learned from their mistakes.
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