A study of girls aged between eight and 18, seen exclusively by Marketing Week, reveals that email, mobile phones, online chat, internet searches, social networking and gaming form an intrinsic part of life for this generation.
Research exclusive to Marketing Week shows Apple, Amazon and Sony are best placed to take advantage of the growing popularity of electronic books that women are forecast to accelerate.
Thou shalt be coveted: A study shows that brands which kindle desire from consumers perform best financially – and it is not just aspirational designer goods that inspire this response. Here’s how to fan the flames of desire for your brand.
Thanks to ad exchanges, online display advertising is becoming increasingly efficient and accountable. Gina Lovett finds out how the online auction model is transforming the sector
The use of information about individuals’ online behaviour is being used to inform the way digital ads are targeted in a way that far outclasses the use of broad social categories.
Latitude generates a 61% increase in downloads for Fitness First in 6 months through innovative digital marketing.
The unprecedented surge in innovation in advertising technology over the past few months is simply exhilarating.
MasterCard has restructured its UK and Irish marketing department, a move that comes as the payment services provider prepares the launch of a campaign in support of its Brit Awards sponsorship.
The harder an advertising campaign works, the more it delivers – and an increasing number of brands are turning to PR stunts to increase their marketing activity’s impact.
As the government prepares to reduce funding and the nation continues to tighten its belt, charities are under increasing pressure to find ways of attracting donors.
After drastic cuts in ad spend, the government is again targeting our sector. But it’s up to us to turn adversity into opportunity. The short-term consumer outlook for 2011 looks pretty scary: the VAT increase this month, tax rises in April and public spending cuts thereafter. After a 2010 that was better than we all […]
Xbox, Wii and PlayStation dominate the gaming market, but casual gaming on mobiles is hot on their heels. Lucy Handley looks at new research charting the rise of gaming on Facebook.
The Department of Health has confirmed details of the £250m Change4Life “Great Swapathon” that will see companies including Unilever, Birds Eye and Mars take part in an initiative to encourage people to swap to a healthier lifestyle.
As consumers continue to seek more ways to reduce their expenditure, research exclusive to Marketing Week shows that the attraction of premium own-brands is they offer a cut-price alternative to branded products.
Nationwide Building Society has signalled a renewed focus on customer service by appointing its first head of retail service and performance.