Saab GB has parted company with its two most senior marketing executives following criticism of its Swedish parent’s marketing strategy (MW March 10). General marketing manager Geoff Acton and advertising manager Debi Wadsted left the company at the end of last week. The two are the architects of Saab GB’s present ú4m ad campaign – […]
Butterfield Day Devito Hockney has picked up the Emirates airline worldwide advertising account, worth a claimed ú9m, after a final battle against Mellors Reay & Partners. The Dubai airline ap-proached six shops before Christmas last year (MW January 27). TBWA, Leagas Delaney, Simons Palmer Denton Clemmow & Johnson and D’Arcy Masius Benton & Bowles were […]
Burger King head of UK marketing Pat Griffin has left the fast-food giant, as it limbers up for a major advertising assault on rival McDonald’s. Griffin, who also handled marketing for Spain, is leaving to join a marketing consultancy. No reason was given for her departure. The company is starting to look for a replacement. […]
National Lottery operator Camelot will allow outside companies to bid to run new lottery games, says marketing director Jon Kinsey. Under the terms of the National Lottery set by the Government, regulator Oflot can grant a licence to a new operator to run a game in co-operation with Camelot. It had been assumed that such […]
I know it was quiet last week, but you really should not adopt “tabloid tactics” to drum up stories where none exist. I refer to your story about BhS dropping ad star Sylvester “BhS review signals end for ad star” (MW March 31). First, BhS is not reviewing Sylvester – we are. This is an […]
The confusion for agencies seeking European Commission work is compounded by the plethora of Directorate Generals which make the decisions. Composed of civil servants from around the European Union, but based in Brussels, the 23 DGs cover everything from agriculture to audio-visual policy, energy to transport. Because of internal political sensitivities agencies have to make […]
In Focus UK has launched the LitePro 580 LCD projector, which it claims is the smallest of its kind to offer true data/video. It can display photo-realistic colour images and In Focus says its is ideal for business presentations. Electrohome Europe has also launched an LCD projector, called ShowStar. The product is a single-lens, high-brightness […]
Eastman Kodak has confirmed it is talking to a number of agencies about a new worldwide corporate brand advertising campaign aimed at making more use of the Kodak name. Chief executive George Fisher revealed a rough video of the proposed campaign at the launch of Kodak’s digital cameras. The video – “the picture is changing” […]
Strategic Mapping (SMI) has launched Atlas GIS for Windows 3.0, a new version of its desktop mapping software targeted at mainstream bus-iness users. The software aids those who want to plan and view the effects of promotional activities region by region. The new software comes with European data – including country, region and county boundaries; […]
Though banks are becoming more efficient by laying off staff, most customers have yet to feel the benefits that new technology can bring.
Following the success of Loaded, IPC plans a new glossy football title. Will it succeed?
J Walter Thompson and ITV sales house Laser Sales are in serious dispute over a 1995 airtime deal for Kellogg on Yorkshire Tyne Tees and Granada Television. Laser has handled airtime sales for LWT, YTTV, Granada and Border since last September. The agency is under pressure to complete the deal as the Granada region is […]
A wealth of material from the US promises to cure your ills – for ú99 or just a bit more. If its claims are true, you need never suffer mental or physical anguish again
Prince Charles’ personal charity The Prince’s Trust is preparing joint marketing deals with clothes manufacturers, banks and fast-food outlets. The Prince’s charity has entered an agreement with Sleepy Kids – a company specialising in merchandise and children’s animation. The deal, backed by the Prince, comes one week after the launch of the Duchy soft drinks […]
UCI Cinema marketing director Guy Laurence has left the company to join Metro Goldwyn-Meyer as executive vice president of international distribution and marketing at MGA/UA Distribution. United Distillers has appointed Gerd Biedenbacher as managing director of its UK operation in Perth, Scotland. He succeeds Graham Thompson, who has been appointed commercial development director for Europe […]