Marketoonist on idea killers
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Fighting to protect their budgets and under greater scrutiny than their peers – who often believe they can do the job better – should marketers be on the defensive?
The latest installment in Channel 4’s ‘Mirror on the Industry’ series highlighting transgender representation reveals fear of backlash is the main blocker of progress in trans-inclusive advertising.
Superdrug grew its profits 43.6% in 2023, as it invested in exclusive discounting for loyalty card members and its own brand range.
AI can help recruiters tackle high applicant volumes, but it can’t take on a large role, says Michael Kienle, global vice-president of talent acquisition at L’Oréal.
We arm you with all the numbers you need to tackle the week ahead.
Mattel’s senior vice-president of Barbie and global head of dolls says she knows the “power” of the Barbie brand, something the business will be leaning on as it celebrates its 65th anniversary.
Foursquare has switched from being consumer-led to B2B and is leveraging its location data history to find a new market.
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At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Labour winning in a landslide victory and what the industry thinks it should tackle first to Liquid Death’s unusual approach to online criticism, it’s been a busy week. Here is my take.
From investing in creative education to championing the growth opportunities advertising offers the UK, here’s what Prime Minister Keir Starmer needs to tackle first for the marketing industry.
Formula E’s CEO Jeff Dodds has an “always on” approach to restructuring, as it appoints Manchester United’s former top marketer Ellie Norman as its new CMO.
Click-and-collect as an online fulfilment option yields a much better margin for retailers – but beating the sheer convenience of home delivery can be a tough sell.
Deliveroo restructured in October as its top marketer believes “magic happens” when marketing and product are more closely aligned.
Becky McKinlay named permanent MD after joining the marketing services provider on an interim basis in April.