Real to market 24/7 in UK
Marketing WeekMerger allows 24/7 to return to Europe after closure of subsidiary
Merger allows 24/7 to return to Europe after closure of subsidiary
Microsoft’s marketing investment to support its Windows 7 operating system seems to have paid off with YouGov’s BrandIndex figures rocketing upwards.
Microsoft has reported a 48% increase in profits of $4.52bn (£2.96bn) for the three months between April and June.
Daily Mail and General Trust, the publisher of the Daily Mail newspaper, has reported a 7% increase in underlying annual profits. It says profits of £144m in the six months ending March 31 were held up by its national titles, although the regional market is “tough”. DGMT, which also publishes the London Evening Standard and […]
PepsiCo has confirmed it is axing its poor-selling Diet 7-Up brand in the UK and launching its replacement 7-Up Light with a 5m marketing campaign (MW last week). Diet 7-Up accounts for about 25 per cent of the lemon and lime drink’s sales. The launch of 7-Up Light will coincide with a worldwide revamp of […]
I wish to put the record straight on George Pitcher’s column last week which stated that the transaction records of 1.6 million Lloyds TSB online banking customers had been “inadvertently wiped from the system during a computer development project”. Let me put Lloyds TSB customers’ minds at rest. This is simply not true. Customer transaction […]
NEWS PepsiCo is expected to drop its 12-year-old Diet 7-Up brand in the UK and replace it with a reformulated drink, 7-Up Lite.
InterAd Holdings, the pan-European Internet ad sales house, has been effectively taken over by US sales network 24/7 Media. 24/7 has agreed to acquire a 60 per cent stake in the company held by German publishing company Rundfunkmedia Rundfunkprogrammanbieter-und-Werbe in a deal valued at $4m (2.4m). The deal means that InterAd Holdings, formed following a […]
Jacobs Bakery UK and Ireland marketing director Barbara Reid has left the company, just seven months after taking the job. A spokeswoman for Danone-owned Jacobs says Reid has returned to her native Canada after deciding not to renew her contract, which recently came up for renewal. It is believed Reid has already quit. She is […]
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Teen pop group, S Club 7, is to launch its own-branded range of teenage clothing later this year. The pop group has teamed up with teenage and accessories brand The Gear, which was launched in the UK early this year. The S Club 7-branded clothing range will initially be introduced in Woolworths stores, before being […]
Microsoft is launching a major radio push for its new Windows 7 operating system following a deal with Global Radio.
Microsoft has launched a global marketing campaign to promote the release of its Windows 7 operating system.
National Lottery operator Camelot has asked seven agencies to present ideas for its £24m advertising account: Clemmow Hornby Inge, TBWA/London, Bartle Bogle Hegarty, Fallon, Abbott Mead Vickers.BBDO, BMP DDB and Delaney Lund Knox Warren. The review is being handled by the AAR.
Online tracking and analysis company 24/7 Real Media has appointed Rob Wilson as managing director and Chris Gawor as commercial director for its UK operations, effective immediately. The US-owned company offers a range of technology-based services such as ad serving, traffic analysis and targeting to online publishers and marketers. Wilson replaces Tim Brown, who left […]
24/7 Media Europe has confirmed sales representation deals with nine Websites.
Teen pop group, S Club 7, is to launch its own-branded range of teenage clothing later this year. The pop group has teamed up with teenage and accessories brand The Gear, which was launched in the UK early this year. The S Club 7-branded clothing range will initially be introduced in Woolworths stores, before being […]
PepsiCo has shifted its international 7-Up account, worth up to $20m (13m), out of BBDO Worldwide and into Ogilvy & Mather, New York. PepsiCo markets 7-Up in 120 countries outside the States, where it is a $2bn (1.3bn) brand for the company. While PepsiCo owns the brand outside the US, it is owned by Cadbury […]
Pepsi-owned soft drink company 7 Up is to sponsor ITV’s new prime-time show Ice Warriors, which will lead the network’s Saturday night winter schedule. The new show, dubbed “Gladiators on ice”, is a strong element in ITV’s attempts to beef up the network’s Saturday evening programme output and win back its declining audience share. The […]
I thoroughly agree with Alan Mitchell’s article which shows that to succeed, brands must find a way to become more accessible (MW August 25). The fight to juggle so many things into one’s everyday life is becoming increasingly difficult and this is clearly reflected in consumers’ on-demand buying behaviour. People no longer have time to […]