Britvic faces supermarket delisting threat despite 2.4m Drench revamp
Marketing WeekDrench, the Britvic-owned water brand, is struggling to get listings in supermarkets, despite a £2.4m overhaul. It is understood that the revamp of its packaging has failed to make an impact on retailers and has done little to make it distinct from rival brands. Sources say it is “just another bottled water”. Britvic is keen […]