Charities/Not-for-profit

Breast Cancer Care is to revamp its marketing and communications strategy ahead of a five-year plan to double its annual donations to &£10m. The review will look at the charity’s high-profile celebrity programme and the effect this has on the public, as well as perceptions of its iconic pink ribbon logo and how Breast Cancer […]

Pearl & Dean is setting up a charity appeal fund to mark its 50th anniversary and has created two cinema ads starring Ewan McGregor to encourage donations.