Sainsbury’s is hitting back at European discounters Ed and Lidl with price cuts in two areas of the UK. Seven Sainsbury’s stores in Bournemouth and others in Nottingham are cutting prices by up to a fifth on 15 own-label and branded products such as Flora, Kellogg’s Cornflakes, Tetley’s tea bags and Heinz baked beans. The […]
CompuServe, the Internet access provider, is to launch the UK’s first fully-fledged on-line shopping service this month. Virgin Our Price, PC World, Dixons, Great Universal Stores, Tesco, WH Smith, Interflora, Past Times and Innovations are among the retailers and mail order firms that have signed up for the scheme, which opens on April 27. The […]
The Internet may not seem an obvious marketing tool, but as interest grows in its potential to reach a worldwide audience marketers must get in on the act now.
Discounters Kwik Save and Iceland have been hit hard by Euro firms, and need to fight back. By David Benady
In “The powder struggle that started a war” (Diary, MW March 10) we read about Persil having played a role in the Versailles Treaty of 1919. We are not quite sure whether this is an example of the black British humour which is very popular here on the Continent, or whether we should take it […]
As the political temperature starts to rise ahead of the next general election, Labour is giving a warm response to the need to win over women. By Virginia Matthews
Procter & Gamble has lost a senior marketing director. He fills a year-long vacancy at frozen food retailer Iceland. P&G’s Andy Brent, marketing director for household cleaning products, is to join Iceland in the next two weeks, more than a ye
Chris Boulding tried to clear up confusion about the Internet, “Net-working” (MW March 31) and ended up confusing his buzzwords. He asserted that “the Internet is not much of an interactive medium” because it cannot accommodate decent moving pictures and users cannot choose their own endings to programmes. That is not because the Internet isn’t […]
Remy & Associates, the spirits and champagne company, has handed control of its UK operation to Paul Mills, Remy managing director for Europe North West.
The Internet may not seem an obvious marketing tool, but as interest grows in its potential to reach a worldwide audience marketers must get in on the act now.
In “The powder struggle that started a war” (Diary, MW March 10) we read about Persil having played a role in the Versailles Treaty of 1919. We are not quite sure whether this is an example of the black British humour which is very popular here on the Continent, or whether we should take it […]
Chris Boulding tried to clear up confusion about the Internet, “Net-working” (MW March 31) and ended up confusing his buzzwords. He asserted that “the Internet is not much of an interactive medium” because it cannot accommodate decent moving pictures and users cannot choose their own endings to programmes. That is not because the Internet isn’t […]
Accounting system specialist Pegasus Software has developed a contact management system for sales and marketing departments. This is Pegasus’ first sales and marketing system. The company claims to have achieved a first in that the new Windows-based product, Pegasus Connection, combines contact tracking functionality with the ability to link directly into other business applications including […]
Could it be an omen of things to come in the ú60m British Airways’ review? At last week’s launch of its new Hugh Hudson-directed worldwide ad (generally expected to be the last work from Saatchi & Saatchi) the “world’s favourite airline” showe
Office stationery catalogue WH Smith Business Supplies is to publish its Niceday catalogue on Tel-Me, an on-line electronic business information service run by Phone-Link. It allows subscribers to order business equipment and stationery directly from WH Smith Business Supplies at the touch of a button. Phone-Link claims this is the first use of the Tel-Me […]