The Mirror Group consortium has pulled out of the running for Channel 5 leaving only four consortia with just six days before the deadline for bids. In a brief statement yesterday (Tuesday), Mirror Group confirmed: “The consortium has decided for a variety of reasons not to go forward with the bid for Channel 5.” No […]
Copying the trend for the “little girl” image of the catwalk, Chanel is adding a new pencil to its cosmetics range designed to create realistic freckles. The Faux Freckle Pencil will go on sale during July and August at 100 UK department stores. Designed in Chanel’s black livery, it will cost ú11. Instructions tell consumers […]
The value of new business moves in the first quarter of the year rose by nearly a third to ú485m compared with the same period last year, according to The New Business Monitor. The Saatchi & Saatchi network, as it then was, lost the top three accounts in that period. The ú14m Mars petfoods account […]
Scott Paper is preparing to make the first worldwide launch of toilet paper with added baking soda. Baking soda is already a common feature in the toothpaste market. Leading brands such as Colgate-Palmolive use it to improve taste and freshness. Now Scott Paper, which makes the Andrex and Wet Wipes brands, is hoping to find […]
Marketing Week, supported by the Institute of Practitioners in Advertising, is launching a new section, AdValue. Starting this week with Access, we will be featuring high-profile campaigns with proven effectiveness. The campaigns reviewed will be selected by MW’s editor from a shortlist compiled, every month, with the help of the IPA. A key element will […]
CHRONOLOGY : THE KEVIN MORLEY STORY
Spillers UK marketing director Simon Esberger will be replaced by Quaker commercial director Pete Farrand. Sources say Esberger has turned down the role of Brussels-based European marketing director of the newly-combined petfood business. They add that he is considering other management positions within the Dalgety group, which owns the combined business. A European marketing director […]
IDV is planning to rejuvenate its Cinzano vermouth brand with the test launch of two new variants, in a move that could lead to the brand’s relaunch by the end of the year. IDV is to test two extensions to the brand in bars in two cities. A Lemongrass variant will be trialled in York […]
Allied Domecq Spirits & Wines Europe has appointed Chris Banks, managing director of its URM Agencies business, as marketing and strategic planning director for Europe.
Jan Smith, Mazda’s controversial marketing director, has quit the troubled car company to join the RAC, which has created a strategic role specially for her. The move follows a three-year stint, during which Mazda’s fortunes have continued to slide. Year-on-year sales to April are down from 0.92 per cent of the UK market (4,870 units) […]
Leading spirits companies are furious over United Distillers’ move to push for an end to the voluntary ban on television advertising for spirits. Allied Domecq, which owns leading spirits brands such as Teacher’s whisky and Beefeater gin, has slammed the Guinness spirits arm for breaking ranks over the industry consensus by pushing for liberalisation. An […]
Tesco has restructured its commercial department following the appointment of David Wild, commercial director for non-food products such as tobacco and petrol, to the new role of director of European development. The creation of the post signals Tesco’s growing interest in European expansion. Observers believe it could presage a further move into continental Europe. The […]
Scott Lynds has won ú2m worth of worldwide in-flight TV, sponsorship and interactive media sales business from British Airways.
Poster contractors can’t rely on the OFT to back off – power is now in the advertisers’ hands
The Lowe Group has picked up the first pan-European product launch by an Indian multinational – worth an estimated $10m (£6.4m). Watch manufacturer Titan Industries plans to roll out a range of watches into ten European countries later this year. It will concentrate on the UK, Germany, France and Italy. The company has already grabbed […]