Month: April 1995

Kevin Morley Marketing has been appointed to handle a “special communications project”, believed to be worth ú3m, for household cleaning firm Jeyes UK, which owns brands Jeyes Fluid, Sanilav and Wet Ones. Jeyes’ advertising account was with TBWA but has been dormant for two years. KMM’s appointment follows a top reorganisation at Jeyes, and the […]

Your recent supplement on customer loyalty carried a somewhat odd “Comment” section by WWAV Rapp Collins client services director Steve Grout (MW March 24). It opened with: “Air Miles was initially conceived to emphasise the difference between an airline carrier and its competitors.” As the only programme called Air Miles was conceived for an entirely […]