The flamboyant founder of advertising agency WCRS, Peter Scott, is launching his own upmarket mineral water, sourced from the Hampshire valleys. He has set up the Test Valley Water Company, which after a year of research is about to produce Ashe Park still and sparkling mineral waters. Ashe Park, named after its source, will be […]
Nestlé Lyons Maid this week launches an ice cream version of Kit Kat, the UK’s leading confectionery brand. It will be supported by a national poster advertising campaign across 2,800 sites, starting in June.
Mars has appointed Bates Worldwide vice chairman Ken Rogers to a new role in which he will be responsible for the company’s Snackfoods Europe unit. The appointment re-establishes a link with the agency which Mars ditched earlier this year when it took more than 270m of global business out of Cordiant (which owns Bates). Its […]
Lobkov lager is about to be relaunched onto the UK market in a venture backed by former Kevin Morley Marketing director Stephen Smith. Smith is a director of 1466, a company run from KMM’s London offices, which acts as an importer for the Czech lager and he intends to expand the business into other alcoholic […]
Talk Radio UK sales controller Tracey Dollimore has left, along with sales executive Geoff Smith, new sales director David Lees confirmed this week. The news emerged as Talk Radio defended its first listening figures published by Rajar on Monday, which showed audiences of 1.6 million adults during its first five weeks, well below the pre-launch […]
Airtime costs are rising, and advertisers are worried they are not getting value for money, as viewers are increasingly drawn to satellite and cable
Sears is planning to take on Next Directory with the launch of specialised catalogues for its high-street fashion chains, with women’s fashion retailer Wallis launching the first “specialogue” this summer. The company says it will include clothes from Wallis in its Freemans catalogue for autumn/ winter. It will then use Sears’ MarketPulse database system to […]
Spirits manufacturers have rushed to submit scripts for television advertisements after the Broadcast Advertising Clearance Centre confirmed it will consider “any proposals for television advertising of spirits”. The BACC last week circulated a memo to agencies, saying it was considering a TV ad script – widely believed to be for Bell’s whisky. Since then, the […]
The middle classes need defending again, and this time the assault is on their ears. People ain’t talking proper no more, and who’s to blame? The BBC, of course
In a mere 50 years the UK economy has swung from one extreme to another. During World War Two, prices were rigid and big-name companies found themselves forced to co-operate rather than compete. Then came peace and the single most important fa
Many predicted cable would spell the end for video, but with retailers boosting video sales and cable’s image suffering, the battle is far from over.