Month: May 1995

The middle classes need defending again, and this time the assault is on their ears. People ain’t talking proper no more, and who’s to blame? The BBC, of course

Spirits manufacturers have rushed to submit scripts for television advertisements after the Broadcast Advertising Clearance Centre confirmed it will consider “any proposals for television advertising of spirits”. The BACC last week circulated a memo to agencies, saying it was considering a TV ad script – widely believed to be for Bell’s whisky. Since then, the […]

Sears is planning to take on Next Directory with the launch of specialised catalogues for its high-street fashion chains, with women’s fashion retailer Wallis launching the first “specialogue” this summer. The company says it will include clothes from Wallis in its Freemans catalogue for autumn/ winter. It will then use Sears’ MarketPulse database system to […]

The red carpet treatment is not always what clients look for in a corporate hospitality event. James Luckhurst discovers that hands-on,

Marketing Information Consultancy is launching a new pro- filing system and is billing it as an alternative source of market analysis to the Population Census.

Airtime costs are rising, and advertisers are worried they are not getting value for money, as viewers are increasingly drawn to satellite and cable

Talk Radio UK sales controller Tracey Dollimore has left, along with sales executive Geoff Smith, new sales director David Lees confirmed this week. The news emerged as Talk Radio defended its first listening figures published by Rajar on Monday, which showed audiences of 1.6 million adults during its first five weeks, well below the pre-launch […]

Lobkov lager is about to be relaunched onto the UK market in a venture backed by former Kevin Morley Marketing director Stephen Smith. Smith is a director of 1466, a company run from KMM’s London offices, which acts as an importer for the Czech lager and he intends to expand the business into other alcoholic […]

Unilever’s acquisition of Colman’s of Norwich this week means Leo Burnett, Procter & Gamble’s lead agency, is unlikely to hold onto the 4m account (Register MEAL). Leo Burnett picked up the Colman’s business in July last year (MW, July 29). The account will probably go to one of Unilever’s roster agencies which include Ogilvy & […]

Martin Wilding, managing director of direct marketing agency PPHN, has left after only seven months and joint creative director Mark Fiddes has taken on the role of managing partner. Wilding’s departure comes at the end of a long line of senior management defections which began last June when joint managing directors Barbara Nicoll and Karen […]

Though not wishing to spoil the surprise for marketers at Big Steak Pubs, we can exclusively reveal a glimpse of the presentation by one of the agencies involved. MBA has been scouring the streets of London’s Soho for possible advertising stars. Two willing candidates were the boys from the tea shop across the road from […]

Pester power is on the wane as post-recession parents teach kids to count pennies. How are snack brands recarving a niche as must-buy items?

National newspapers face a gloomy and uncertain future dominated by declining circulations and advertising revenue, says a new report by Mintel. Despite ferocious price cutting which helped newspaper sales volumes grow by two per cent in 1994, Mintel says there is no evidence that the long-term decline has been reversed. The report, to be published […]

A consortium led by Canadian-based broadcaster CanWest has startled industry observers by bidding a massive 36.3m for the Channel 5 licence. It was the highest bidder of four consortia which lodged bids by the midday deadline yesterday (Tuesday). The two closest bidders were consortia led by Virgin and Pearson/MAI which each offered 22m. A fourth […]

A far cry from the excesses of the Eighties, corporate hospitality has changed its perception to become a serious, well-planned discipline which is more person-oriented and produces quantifiable benefits for the host company. Julia Davies trie