Action Ventures
Marketing WeekThe red carpet treatment is not always what clients look for in a corporate hospitality event. James Luckhurst discovers that hands-on,
The red carpet treatment is not always what clients look for in a corporate hospitality event. James Luckhurst discovers that hands-on,
Marketing Information Consultancy is launching a new pro- filing system and is billing it as an alternative source of market analysis to the Population Census.
Unilever’s acquisition of Colman’s of Norwich this week means Leo Burnett, Procter & Gamble’s lead agency, is unlikely to hold onto the 4m account (Register MEAL). Leo Burnett picked up the Colman’s business in July last year (MW, July 29). The account will probably go to one of Unilever’s roster agencies which include Ogilvy & […]
JA Sharwood has confirmed that it is dropping WCRS, ending a 12-year relationship. WCRS’s grip on the 2m account has been shaky since the departure of WCRS managing director Amanda Walsh in March. Walsh handled the business at the agency. However, the account will not go to Walsh’s new agency Walsh Trott Chick Smith – […]
The UK tourist industry has come under fire in two separate reports this week which warn that value-added tax and the cost of local holidays are severely hampering the market. The Mintel report, Holidays, says the UK long-break market “appears to have entered into terminal decline”, unable to compete with cheap overseas holidays. The report […]
Wilkinson Sword has struck its first broadcast sponsorship deal with Sky Television which gives on-screen branding for its Lady Protector razor, as part of a 3m marketing drive for the product. The six-figure sponsorship deal includes an on-pack retail promotion offering purchasers of the Lady Protector a free 30-day trial of Sky, including free installation […]
The Diary is a little concerned about a new marketing ploy by “innovations” firm Concord. The company has produced a series of London Underground cameras that will be branded and sold on Tube lines. It is a commendable marketing plan, but the Diary has spotted a potential flaw to the brand association. After getting delayed […]
The Wales Tourist Board has followed Jennifer Laing into Saatchi & Saatchi bringing its 2.5m account with it. The Board was reviewing its account at the Laing Henry agency when Cordiant bought the company for 1.
Well, the four bids are in and we now await the less than nail-biting conclusions to ITC deliberation – sometime in November. Why is it that the Channel 5 licence auction – no more than a damp squib in 1992 – has generated fevered expectation this time round? Not because of improved technical specification for […]
Sainsbury is to test a voucher-based loyalty scheme at its new Savacentre in South London which could be rolled out into Sainsbury’s stores if its proves successful. Insiders say it is one of a number of loyalty initiatives that Sainsbury’s will be testing as it looks at ways to hit back at Tesco’s Clubcard loyalty […]
The Diary is a little concerned about a new marketing ploy by “innovations” firm Concord. The company has produced a series of London Underground cameras that will be branded and sold on Tube lines. It is a commendable marketing plan, but the Diary has spotted a potential flaw to the brand association. After getting delayed […]
The Wales Tourist Board has followed Jennifer Laing into Saatchi & Saatchi bringing its 2.5m account with it. The Board was reviewing its account at the Laing Henry agency when Cordiant bought the company for 1.
Sainsbury is to test a voucher-based loyalty scheme at its new Savacentre in South London which could be rolled out into Sainsbury’s stores if its proves successful. Insiders say it is one of a number of loyalty initiatives that Sainsbury’s will be testing as it looks at ways to hit back at Tesco’s Clubcard loyalty […]
Beleaguered agency WCRS is suffering from its third senior departure in as many months. Deputy chairman and executive creative director Alan Tilby has left the agency to set up his own business, which he says will act “as an adjunct to a conventional agency”. He will reveal further details later this month. WCRS managing director […]
Watchers of the Royal Family may well have noticed that there is something not quite right about Prince Charles’ new range of soft drinks. The Duchy Originals herb and fruit blend comes in variants No 1 and No 3. There is no sign of a No 2. It was speculated that Chuck was about to […]