WH Smith has seen its profits eroded by rivals and from business overlaps within its own group. The City has accused it of taking its eye off the ball, and has not reacted well to its latest initiatives. However, not everyone is convinced that
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BYLN: By Tom O’Sullivan
TBWA is launching a scheme enabling members of the public to air their grievances through a full-page ad in a national paper – free of charge. Chief executive Alasdair Ritchie says the ads will appear once a month. Creative work will be provided by TBWA and media space by the papers. Ritchie says: “People need […]
Kevin Morley quits the agency scene as his 100m Rover account moves to Lintas.
The ban on TV advertising for spirits comes to an end this week, but how will the drinks companies overcome heavy restrictions on the content of the ads? In search of an answer Marketing Week commissioned three agencies to devise a campaign f
Advances in technology mean graphics and text packages for presentations can now run on standard PCs. But, as Simon Rines discovers, many firms do not realise how cheap they are
BYLN: By Paul McCann
“Larger than life and twice as colourful” is one of the more polite things said about Kevin Morley in the past three years. Since he first bludgeoned his way into the advertising agency world with Kevin Morley Marketing he has become a unique hate- figure that has united the ad agency industry. Once the managing […]