Despite relentless competition from hi-tech alternatives, books, maps and guides are maintaining their traditionally important position in the incentives market. GQ’s UK sales rose by 11 per cent in August 1994, when a novel by Tony Hillerman was given away free with every issue. They increased by an estimated 30 to 31 per cent in […]
PepsiCo has confirmed it is axing its poor-selling Diet 7-Up brand in the UK and launching its replacement 7-Up Light with a 5m marketing campaign (MW last week). Diet 7-Up accounts for about 25 per cent of the lemon and lime drink’s sales. The launch of 7-Up Light will coincide with a worldwide revamp of […]
Marvel Entertainment Group’s former vice president Europe is to become UK managing director of licensing specialist Leisure Concepts International and will handle the relaunch of the James Bond franchise in the UK. Clive Hill replaces Jackie Ferguson, who left the company last month. He set up his own consultancy last autumn to handle Bond in […]
Iain Ferguson, chief executive of KLP, is blunt about the difficulties his company – and the whole sales promotion industry – faces in its search for trained personnel. “Over the past two years, we’ve seen too many unprepared people. Frankly, a trained Alsatian could do a better job than some of them,” he says. “The […]
Sega stole out in the dead of night to put its own spin on Major’s leadership battle a week before the launch of its Sega Saturn playstation. This 150ft image of Major and Redwood in Sega combat gear was laser projected onto the House of Commons for a few seconds at about 3am on Monday […]
Driveline Europe has launched Ferry Choices, its first ever ferry-related incentive product, in association with P&O European Ferries. The scheme offers consumers a range of benefits such as year-round discounts of up to 50 per cent on the price of ferry tickets and up to eight nights free accommodation at European hotels and chateaux. Bodum, […]
The colossal rise in the cost of newsprint – over 50 per cent in the past six months – seems, at first sight, an unlikely premise for the decline of newspapers as we know them. The only certain consequence, so far, has been a ceasefire in the price war. News International evidently decided there’s no […]
Omnicom agencies Abbott Mead Vickers.BBDO and BMP DDB Needham are understood to have completed a deal to merge their media departments. It is believed that AMV vice-chairman Ken New will become chief executive and BMP joint media director Derek Morris executive media director at the new operation. The media group chiefs and media managers for […]
How big should poster contractors be allowed to grow? The agreement between the Institute of Practitioners in Advertising and the Incorporated Society of British Advertisers to an ownership limit of up to 25 per cent of the total outdoor market has encouraged the Office of Fair Trading to relax the rules. This should enable contractors […]
The UK’s biggest travel agent, Lunn Poly, is installing bureaux de change in all its 763 shops by the end of the month. The roll-out into all the company’s shops follows successful trials of the service in selected outlets. Leaflets have been made available in shops and sales assistants are briefed to offer foreign currency […]
The industry is maturing, and therefore agencies have got to invest in the future of the business. This involves spending time, effort and money before it’s too late to train newcomers as well as existing employees to give them on the range of skills and disciplines needed in sales promotion. Agencies must see this as […]
Young & Rubicam has scooped Danone’s Amoy Chinese food account, worth about 4m in the first year. Y&R will handle a TV and press campaign in the autumn to move the niche brand into the mainstream ethnic foods consumer market and take on Sharwo
BBC Worldwide claims “progress in all areas” in its annual report for 1994/5. Total revenue is up 19 per cent to 305m with profits up 14 per cent to 14 million. UK Gold, a BBC joint venture, will break even by the end of this year, BBC Worldwide claims.Harrington Kilbride, the contract publisher, announced pre-tax […]
Nissan Motor (GB) has named Seiichi Mihara managing director, and has promoted David Archibald, formerly general manager, marketing, to director of marketing. Mihara oversaw the launch of Nissan’s Infiniti luxury car marque in the US. Design company Coley Porter Bell’s managing director Helena Rees has resigned and will be replaced internally by Amanda Connolly. Meanwhile, […]
The industry is maturing, and therefore agencies have got to invest in the future of the business. This involves spending time, effort and money before it’s too late to train newcomers as well as existing employees to give them on the range of skills and disciplines needed in sales promotion. Agencies must see this as […]