McCann-Erickson is being relegated to a media buying operation for the Coca-Cola brand in Europe. As revealed in Marketing Week (December 16, 1994) McCann is to lose all creative input for Coca-Cola in Europe. Publicis has inherited the account and will take over on September 1. McCann was responsible for post-production of global creative work, […]
London’s Capital Radio is considering appointing a direct marketing agency for the first time in order to run a loyalty building campaign among listeners. It is believed the radio station has already seen a number of agencies. Its search coincides with increased competition in the capital with the launch in late summer of Heart FM, […]
Weetabix marketing manager Colin Morley has left the company suddenly. Morley was in charge of Weetabix’s 13m plus advertising budget and reported to commercial director Les Comley. It is understood that Morley spoke to a number of ad agencies about the Weetabix account over the past few months and expressed dissatisfaction about the strategic direction […]
Estimates suggest that 35 per cent of US families and 50 per cent of US teenagers have a personal computer at home. As many as 30 million people are on the Internet and 90 per cent of computers to be sold this year will have modems or CD-Rom drives. The rate of growth is astonishing, […]
TV sales group TSMS has re-vealed its restructured management, which it hopes will boost airtime sales administration and support services. The company will run as three operating divisions, with each given a board of directors and managing director who will report to the TSMS Group board. The airtime sales division, TSMS, which handles airtime sales […]
You have to be careful when launching a new radio station, and even more so when it comes to those all important invitations for a launch party.Viva Radio, which went on air last week, is a case in point. The invitation pack included a condom – quite why, the Diary will leave to your imagination. […]
London’s Capital Radio is considering appointing a direct marketing agency for the first time in order to run a loyalty building campaign among listeners. It is believed the radio station has already seen a number of agencies. Its search coincides with increased competition in the capital with the launch in late summer of Heart FM, […]
Eurostar and Le Shuttle are not getting their message across. Most people do not know Euro-star is the passenger service and Le Shuttle is for cars and vans. The confusion over branding is reported in an independent survey by the NOP Research Group. Only 23 per cent of people surveyed correctly named Eurostar as the […]
Talk Radio UK has moved quickly to fill the gap left by managing director John Aumonier, who left the station last week, and confirms plans for “significant” programme changes this autumn. Talk Radio sales and marketing director David Lees confirms plans for wider programme changes this autumn. Although unwilling to describe them as a relaunch, […]
Of all the marketing disciplines, sales promotion has to be the one where the chance of something going wrong is most likely. Like direct marketing, it is an industry teeming with sub-contractors who all operate according to their own rules – which in many cases mean no rules whatsoever. And when you add an incentive […]
Big Blue last week showed its talent for being ever-green. IBM produced a golden-egg-laying hen in the shape of a Digital Library deal with EMI Music Publishing. What I gather this means is that any commercial organisation, from an ad agency to the in-house corporate affairs department of a multinational, that should wish to use […]
Leading UK watch company Accurist is believed to have appointed Simons Palmer Denton Clemmow & Johnson to raise the profile the brand name. The agency saw off competition from Banks Hoggins O’Shea and incumbent Lansdown Conquest – which has handled the account for the past 14 years. The budget is expected to increase from 1m […]
Technology at the point-of-purchase is creating a stir among marketers. Interactive touch-screens and multimedia displays may sound impressive, but what do they mean to the consumer and, more importantly, the company footing the bill for the equipment? “The situation with touchscreen systems is that many companies are just putting their toe in the water.” says […]
Newspaper publishing is a business in decline. Price wars, diversification and an over-reliance on promotions and product innovation at a time of rising newsprint costs is testament to the fact. And as if we needed further proof: across the world, from the Electronic Telegraph to the San Jose Mercury News, newspapers are leaping into cyberspace. […]
If you’re going to carry a misprint on your front page, you might as well make it a prominent one. Saturday’s Independent didn’t misspell its splash headline, but it produced the next best thing – a “literal” (as such mistakes are known in the trade) in the top right hand corner of the front page, […]