Cosmopolitan has just held onto the top spot in the latest round of ABCs after posting a circulation figure 1,022 copies ahead of Marie Claire. Marie Claire publishing director Heather Love claims the title will take the number-one slot in the July-December ABCs. Cosmopolitan posted a circulation of 456,131 for January-June 1995, a 9.5 per […]
Sports shoe giant Nike is taking on its account director at UK ad agency Simons Palmer Denton Clemmow & Johnson as its new advertising manager. Claire Dobbie replaces Tony Hill who left in July to join Leeds agency Poulter (MW July 7). Dobbie has been at Simons Palmer for three years, working on the Nike […]
In an unprecedented show of strength, consumers are set to boycott the high street next month. And they won’t be at home watching TV either
Personal computer manufacturer Dell, the world’s biggest seller of PCs over the phone, has poached two new marketing directors from its rivals. Compaq marketing services group manager Roger Berry becomes marketing director for the Dell Direct division. Nigel Batterton joins from Hewlett-Packard to take up the post of marketing director for Dell Corporate. Batterton was […]
A study by Grey International reveals a shift towards more realistic ads across Europe. John Shannon argues this represents a change in attitude rather than an advertising fad
Travel agent watchdog the Association of British Travel Agents (ABTA) found itself a victim of an airline collapse last week. The industry trade association had booked 120 seats for its annual conference in South Africa next month, with start-up Avia Airlines. The airline went into liquidation two weeks ago, only three months after its launch. […]
Carlton UK Sales is appointing ex-Laser chief Jane Stewart as a consultant, signalling a new battle between London’s ITV sales houses. Stewart is on a contract to work two days a week, prompting agency speculation that she has been hired to brief Carlton about the inner workings of Laser’s sales operation. “She knows where the […]
German household products company Benckiser is awarding its 7m UK advertising account to Roose & Partners, after a five-way pitch. The other agencies on the pitch were CDP, Duckworth Finn Grubb Waters, Simons Palmer Denton Clemmow & Johnson and incum-bent Burkitt Edwards Martin. Roose & Partners will now be handling advertising for the entire range […]
Ad revenue was skated over in BSkyB’s results, despite bringing in 93m. Paul McCann evaluates its sales tack
High-speed passenger train service Eurostar handed Young & Rubicam a brief to position the service as the choice for travel to mainland Europe. With large numbers of former air passengers now taking the train, the campaign seems to have amply
Despite the huge success of glossies, publishers are under threat on a number of fronts. And, as Paul McCann reports, they must diversify into other media to guarantee their future
Privatise the State and there’ll be no taxes. But with a free market, how are we to be made safe from Americanisation? Raise the privet hedges and despatch bridge parties
WPP Group, the world’s largest marketing services organisation, is expected to turn in pre-tax profits of over 48m – an increase of more than a third – when it announces its interim results tomorrow (Thursday). The figure is towards the upper end of City expectations and compares with 36.2m during the previous six months to […]
The decision to scrap the Butter Council signals the end of its generic ad campaign. Is this a short-sighted aberration or does it prove that industry-wide initiatives simply don’t work?
With a fifth of all TV ads now carrying a response device, DRTV has become a key part of many firms’ marketing. But there are golden rules to follow, warns David Reed