Month: August 1995

From the apparently boundless largesse of Eighties’ corporate hospitality, today’s marketers are seeking quality events for quality guests. Martin Croft finds out why

Only the courts will determine whether the Trade Marks Act offers adequate protection.

Halfords, the Boots-owned retail chain, has centralised its claimed 10m account into Publicis, taking the bulk of the business out of WCRS. Publicis handled only the garage servicing and parts operations worth just under 2m (Register-MEAL) while the main automotive and cycles retail account at WCRS was worth 6m (Register-MEAL). Media buying will remain with […]

With the proliferation of commercial radio, many people will not notice the arrival of a new player. But Trust FM has just won a one-month licence to broadcast across North East Surrey with a difference – all advertising revenue is going to The Children’s Trust charity. So far, Burger King will be feeding the station […]

First Direct, Midland Bank’s telephone banking subsidiary, is reviewing its 5m account out of Chiat/Day. The bank has shortlisted WCRS, Duckworth Finn Grubb Waters and Simons Palmer Denton Clemmow & Johnson. Chiat/Day has not been asked to repitch but its grip on the 13.3m (Register-MEAL) Midland Bank account is thought to be secure. Recent industry […]

George Marcall Group sales and marketing director Airtours The advent of one of the greatest technological feats this century is worth applauding.

Will it be Marie Claire or Cosmo, Glenda Bailey or Mandi Norwood sitting pretty when the next set of ABCs are published? The question of performance, in every sense of the word, is one that has the nation’s media columns in thrall where women’s magazines are concerned. Behind the glitzy headlines and the Amazonian power […]

Giuliano Gnagnatti, the man behind the Ariston washing machine advertisements featuring a bonking couple, is busy working on other ways of getting the most out of your white goods. His company, Merloni Domestic Appliances, has come up with a series of recipes ranging from Oriental Sea Bass to pasta dishes. The vital ingredient every time […]

Boxing star “Prince” Naseem Hamed is about to sign a six-figure advertising and sponsorship deal with Sony to support the launch of its PlayStation games machine. The flamboyant World Boxing Council international super bantam-weight champion asked his brother to conduct negotiations with Sony. His brother confirms negotiations are underway, but adds: “We are still at […]

Total Home Entertainment Games (THEG), which has taken over sales, marketing and distribution for Nintendo UK, is appointing a former wholesaler as its marketing director. George Wood, who was previously marketing director at Nurdin & Peacock, effectively replaces Mark Edridge as Nintendo UK’s marketing director. John Menzies subsidiary Total Home Entertainment was handed the Nintendo […]

The Observer is launching a 48-page listings and entertainments magazine called Preview. A national TV and poster campaign to promote the launch breaks through Leagas Delaney next month. News International’s pre-tax profits have increased by more than 100 per cent to 778.7m (360.9m last year) thanks to a windfall gain through selling a 20 per […]

Not everyone, it seems, is away with the bucket and spades. There has been sufficient activity in the media sector this past week to fill market-makers’ screens with more than increasingly desperate foreign holiday offers from the tour operators. Pearson led the activity by confirming that it is seeking shareholder approval for most or all […]

Scottish Courage, the division formed by Scottish & Newcastle after its takeover of Courage, has split its operations into north and south, and appointed trading directors for each division.

Remy UK has moved non-executive chairman Sir Jeremy Black to managing director. He is the third person to fill the post since April. Black replaces Paul Mills, who left the drinks company’s head office in Paris three weeks ago (MW August 11). Remy has also confirmed the appointment of former sales director Peter Raycraft as […]