Maison Caurette chief executive and founder Harry Drnec is the sole casualty of the company’s merger with Latchford Wine Holdings this week. Drnec, who set up the beer distribution company in 1989, was responsible for the introduction of premium beers such as Sol and Miller Genuine Draft in the UK. The firm, however, has been […]
Bookmaker Coral is losing its marketing director, Kelvin Stacey, who is leaving at the end of the month and will not be replaced. Stacey, who has been with the company for six years, is quitting to continue an MBA at Cranfield and will work as a consultant at Coral until the end of November. A […]
Total radio advertising revenue for the year to June 1995 was 246.3m, the Radio Advertis ing Bureau confirmed this week as it unveiled the latest phase in its 4m generic marketing campaign. Revenue from national brands makes up more than half of all commercial radio revenue and is accelerating, according to figures compiled by the […]
The Chelsea Partnership has won the 1.5m pan-European advertising account for Cotton Council International, the US cotton industry’s export marketing division. The agency’s chief executive, Maryann Barone, says there is an increasing preference among consumers to buy cotton. However, the main thrust of the campaign is not to switch buyers from wool products but to […]
MEDIA J Walter Thompson has poached KHBB’s new media director Denise Porter three weeks after she was promoted to the job.
The strength of the BBC’s resurgence in drama programming has been illustrated by research from CIA MediaLab. The channel’s programmes are preferred by 35 per cent of respondents. This compares with 29 per cent for ITV, 15 per cent for BBC2 and 11 per cent for Channel 4. The BBC’s drama ratings have improved dramatically […]
Martini, the cause of many teenage hangovers in the Seventies, is being relaunched next week backed by a 5m marketing spend and a new television campaign, created by HHCL & Partners. A teaser TV ad breaks next week and features a montage of Martini ads from the Seventies, backed by its signature tune “Any time, […]
This year has been disastrous for the tour operators. Having over-estimated consumer demand for mass-market package holidays for summer 1995, their problems were compounded by the unexpectedly good weather which turned rainy Margate into the climatic equivalent of Marbella and encouraged Britons to holiday at home. The travel industry’s year-round policy of discounting seems to […]
The analysis in last week’s issue on the recently withdrawn Calvin Klein ads raises a sticky issue other than the rights and wrongs of exploiting quasi-pornographic images of children, as discussed in the piece. Ironically, the ads have probably worked wonders in promoting Mr Klein’s products by dint of their very notoriety, in the same […]
Sainsbury’s is hunting for a below-the-line agency to handle the launch of a national loyalty card to rival Tesco’s Clubcard. Sainsbury’s has never admitted it has definite plans to launch a card, although it is thought to have had talks with agencies about the project. The company refuses to comment. Chairman David Sainsbury has publicly […]
Banks Hoggins O’Shea is running a TV teaser campaign for the launch of the Lion King Disney video. The ads feature a series of images with the message “the King is coming” and will break on September 15. They last only five seconds and will not feature any clips from the film. The Lion King, […]
Canadian Airlines International is appointing Griffin Bacall as its advertising agency in the UK. Griffin Bacall won the estimated 1m account following a four-way pitch and then a second-round battle against Cogent. The incumbent was the Communications Partnership. The agency’s first project, as well as working on product branding, will be to launch the airline’s […]
The search for TV show funding has led to a rise in sponsorship deals, but a new wine series tie-up with Sainsbury’s has sparked concern at the BBC. Torin Douglas reports
International Distillers & Vintners (IDV) is planning the estimated 6m pan-European launch of a new bourbon brand through Young & Rubicam.
After a disastrous year of spiralling discounts, UK tour operators are not optimistic about consumer demand. But as they invest heavily in branding campaigns, the increased cost will have to be passed on to consumers.