Journalists are obsessive about their notebooks, but even the Diary wouldn’t claim that its notebook is a work of art (in the past, some have wrongly accused it of being a work of fiction) or, indeed, that it is worth $14m (9m). But the irrepressible advertising director Tony Kaye would. Advertisements in the New York […]
Poster buyers are concerned that no long-term site lists or ratecards are available from the major contractors, More O’Ferrall, Maiden Outdoor and Mills & Allen, for next year. All three are redesigning packages of sites after the Office of Fair Trading gave the go-ahead for Maiden to acquire British Transport Advertising. Maiden and MO’F are […]
In spite of the hottest summer this century, the young and affluent still preferred to take holidays abroad. Research indicates that tour firms must look beyond the price-sensitive beach sector to long haul and less developed areas of Europe t
The US advertising industry is for once following the UK scene, adopting lessons learned by our agencies. Combined with a flurry of mergers, the moves are changing the face of US advertising. Tom O’Sullivan reports
The Man from Del Monte is back, selecting fruits in exotic locations in a new TV ads created by Young & Rubicam. The 1.5m campaign, which breaks next week, features a number of new Del Monte products including Chilled Juice, Dried Fruits and Sorbets, as well as the familiar Del Monte canned pineapple and fruit […]
DIY company Ronseal has handed its 2.5m advertising business to Griffin Bacal. Griffin Bacal won the account last week in a five-way pitch, which included incumbent HHCL & Partners’ new Brasserie division.
US household products giant Procter & Gamble is going to court to quash long-standing rumours that the company is connected with Satanism.
Steve Dunn, former marketing head of Mercury One-2-One and Pizza Hut, has quit consumer marketing for a business-to-business job. Dunn, who left Mercury One-2-One in March, has been hired by vehicle-leasing company Lease Plan. He will join next week as its commercial director, overseeing marketing, sales and customer service. Lease Plan, which is owned by […]
It used to be that a woman never visited a pub unless she was turning tricks or turning 90. But Babycham changed that, and now boozers are fast becoming female bastions
Lloyds Bank is understood to be on the verge of promoting Mike Bulpitt to director of marketing for its new Retail Financial Services Division, which starts up in the new year. Bulpitt, who is chief manager, marketing communications, is believed to be in line for the promotion as part of a complete overhaul of Lloyds’ […]
De Benedetti is hoping to turnaround Olivetti by asking shareholders to fund a 1bn rights issue. At stake is more than his flagging reputation. George Pitcher reports
Glaxo Wellcome has confirmed the line-up for its new marketing team, which will report to executive director, commercial development James Cochrane. The pharmaceuticals giant, which announced last week that it intends to axe 7,500 staff following its merger last March, has appointed seven directors responsible for marketing across different disease types. Three other directors will […]
Remember the row between rich brand owners and wealthy retailers accused of producing “copycat” products? It rumbled on for most of 1994 until a ceasefire was agreed. But one member of the British Producers & Brand Owners Group, Gillette, has taken justice into its own hands. In a series of dawn raids, it netted 85,000 […]
The Sunday Telegraph is to roll out a London poster campaign this Friday to support the launch of its new magazine this Sunday. The 96-sheet and 48-sheet posters will be accompanied by advertisements in the Financial Times, Evening Standard, Radio Times, PrivateEye and The Economist. It is the first brand-based advertising for the Telegraph for […]
The COI has asked EURO RSCG Wnek Gosper, Leagas Shafron Davis Ayer and D’Arcy Masius Benton & Bowles to pitch for a pilot publicity campaign to increase the number of volunteers in the community and promote voluntary activity. The budget for the campaign is 600,000. The Department of Trade & Industry is refusing to reveal […]