UK cinema admissions were up 15 per cent year-on-year in July despite the heatwave and poor attendance in the first four months of the year, according to the latest Cinema Advertising Association figures. Summer blockbusters including Batman Forever, Judge Dredd and Casper boosted cinema attendance to 10.7 million in July. Further releases, including Die Hard […]
Cleaning product giant SC Johnson Wax has imported an American marketing specialist to oversee its UK advertising and marketing activities. Steve Lieberman, who joined the company this month, will become business and marketing director. Lieberman replaces Iwan Williams, SC Johnson’s commercial director, who left the UK office to work in Spain last month. He will […]
Hooch faces rival launch from Booker
Vardon Attractions has picked D’Arcy Masius Benton & Bowles to handle its 2m advertising account. The business includes Vardon’s London and York Dungeons and 15 Sea Life Centres, which Vardon claims is the UK’s biggest leisure brand, with more
As clients demand an integrated approach, they want to quantify the effectiveness of
Bristol & West is slashing its financial products range as part of a major relaunch of the building society. The UK’s ninth-largest building society is planning an 8m TV advertising campaign which will break in the first week of October.
Selfridges managing director Timothy Daniels announced his early retirement this week, after eight years as head of the company. Selfridges advertising, press and promotions senior manager Paddy Shanahan says Daniels, aged 57, is retiring early for personal reasons and will leave the company next April. A replacement has not yet been appointed. She says Selfridges […]
The God-fearing folk at Premier Radio had to seek divine inspiration recently whilst shooting their new poster ads. Having ordered a cuddly Friar Tuck lookalike from a modelling agency, they were a little taken aback when he arrived weighing 22 stone. The original plan was to ask him to bounce on a trampoline and catch […]
Britvic is dropping its usual high-profile marketing tactics with this week’s relaunch of Still Tango. Instead its entire campaign will centre on a single newsagent shop in Dorking, Surrey. The Dorking branch of Forbouys the Newsagent has been given exclusive UK rights to sell the Still Tango drink for the next month. In return, husband […]
The 1994 Institute of Sales Promotion award-winning sampling campaign for Domino’s Pizza with MB Games’s Scattergories showed how games can be used creatively and effectively. Scattergories is an adult board game for two to six players. The object of the game is to find unique answers for categories, determined by the letters rolled on the […]
By acquiring a stake in STV, Flextech looks set to become a major force in UK television.
After boxing sensation Prince Naseem and world superbike champion Carl Fogarty – dubbed the next Barry Sheen by admirers – Sony has turned its attention to another, possibly safer, sponsorship opportunity, London club haunt The Ministry of Sound. Best known for its large queues, raves until the early hours, pasty youths and “chill-out” room, the […]
Almost 90 per cent of advertisers are planning to pull some of their budgets from TV because of ITV’s airtime inflation and declining audience share. According to a survey of 48 advertisers conducted last month by advertising consultancy Media Audits, 82 per cent of advertisers are planning to use other commercial TV channels. Sixty-six per […]
The ITV Network Centre is reviewing its advertising account in advance of an increased ad spend worth 6m next year. The ITV Marketing Forum – comprising Marcus Plantin, chief executive of the Network Centre, programmers and the heads of the three ITV sales houses – meets next week to draw up a pitch list. ITV […]
Duckworth Finn Grubb Waters is developing an autumn advertising campaign for Sky Television, following the satellite broadcaster’s decision to part company with its former agency Bartle Bogle Hegarty (MW July 21). Parent company BSkyB is believed to be putting 18m behind the push, matching the investment spent on last year’s pre-Christmas marketing and advertising campaign […]