As the public becomes increasingly design literate, packaging design needs to talk to potential customers. Even in ‘difficult’ product categories such as sanpro and condoms, packs are no longer afraid to declare their contents.
British American Tobacco has lost a second senior international brand specialist. UK-based Iain Hacking was general manager for international US brands in markets outside North America. He was responsible for Lucky Strike, Kent, US Pall Mall and Barclay. It is understood Hacking has left to write a book and has been replaced by David Grime, […]
I write with regard to your analysis piece “Can generic ads spread the word” (MW August 25) concerning generic marketing and the demise of the Butter Council. One omission that was slightly surprising, in an otherwise excellent feature, was that your reporters did not mention the National Dairy Council (NDC). The NDC has been the […]
Customer magazines hold out the promise of a relationship with the consumer – invaluable to fmcg brands. So will they become part of big below-the-line budgets? Meg Carter reports
The Man from Del Monte is back, selecting fruits in exotic locations in a new TV ads created by Young & Rubicam. The 1.5m campaign, which breaks next week, features a number of new Del Monte products including Chilled Juice, Dried Fruits and Sorbets, as well as the familiar Del Monte canned pineapple and fruit […]
Steve Dunn, former marketing head of Mercury One-2-One and Pizza Hut, has quit consumer marketing for a business-to-business job. Dunn, who left Mercury One-2-One in March, has been hired by vehicle-leasing company Lease Plan. He will join next week as its commercial director, overseeing marketing, sales and customer service. Lease Plan, which is owned by […]
Lloyds Bank is understood to be on the verge of promoting Mike Bulpitt to director of marketing for its new Retail Financial Services Division, which starts up in the new year. Bulpitt, who is chief manager, marketing communications, is believed to be in line for the promotion as part of a complete overhaul of Lloyds’ […]
De Benedetti is hoping to turnaround Olivetti by asking shareholders to fund a 1bn rights issue. At stake is more than his flagging reputation. George Pitcher reports
Glaxo Wellcome has confirmed the line-up for its new marketing team, which will report to executive director, commercial development James Cochrane. The pharmaceuticals giant, which announced last week that it intends to axe 7,500 staff following its merger last March, has appointed seven directors responsible for marketing across different disease types. Three other directors will […]
Remember the row between rich brand owners and wealthy retailers accused of producing “copycat” products? It rumbled on for most of 1994 until a ceasefire was agreed. But one member of the British Producers & Brand Owners Group, Gillette, has taken justice into its own hands. In a series of dawn raids, it netted 85,000 […]
I read with some surprise David Reed’s suggestion in “Integrate expectations” (MW September 8) that using research to develop and monitor sales promotions is a new idea. We’ve been doing it for years at IMP. IMP has a planning department, with five planners in it doing just that. We do groups and in-depth interviews, and […]
J Walter Thompson has resigned the 5m (Register-MEAL) Nintendo UK advertising account, leaving its new UK owners Total Home Entertainment (THE) urgently seeking an agency. JWT resigned the business last Friday, although THE thought the agency would remain with Nintendo until at least December. Speculation about a possible split surfaced two weeks ago (MW September […]
The Sunday Telegraph is to roll out a London poster campaign this Friday to support the launch of its new magazine this Sunday. The 96-sheet and 48-sheet posters will be accompanied by advertisements in the Financial Times, Evening Standard, Radio Times, PrivateEye and The Economist. It is the first brand-based advertising for the Telegraph for […]
The French Embassy has been inundated with hate mail from writers pledging to give up their favourite French plonk or perfume following the resumption of nuclear testing at Muroroa Atoll. How far it has hit French products has yet to be calculated. But an embassy spokeswoman says that if the mail coming into her office […]
ITV will be committing commercial suicide if it replaces programme promotions with increased advertising minutage in order to reduce television airtime inflation, advertisers have been told. Martin Bowley, managing director of Carlton UK Sales, told a media inflation conference last week that peak-time ITV was already saturated with commercial minutage and an extra 30 seconds […]