Bhs rethinks its 4.5m account
Marketing WeekBhs is reviewing its 4.5m advertising account with HHCL & Partners, which created the “It’s Happening at Bhs” campaign.
Bhs is reviewing its 4.5m advertising account with HHCL & Partners, which created the “It’s Happening at Bhs” campaign.
Golden Rose Communications marketing director Jeanie Bergin has been appointed group programming director, overseeing output on Jazz FM and sister station Viva! Bergin, formerly London chairman of FCA, has been closely involved in rebranding and rescheduling Jazz FM since joining the company in June. Jazz FM programme controller Carole Straker has left the station. The […]
Commercial vehicle maker LDV – formerly known as Leyland Daf Vans – is tipped to have picked Simons Palmer Denton Clemmow & Johnson to handle its account worth about 4m. Simons Palmer was chosen from a shortlist including Mustoe Merriman Herring Levy and Rainey Kelly Campbell Roalfe. Agencies were asked to pitch with strategic recommendations, […]
Spam, one of the world’s best-known brands, has appointed Advertising Principles to handle its account, and is promising to promote its heritage. The account was formerly with Bates Dorland, which pitched against Finch Advertising and Hacker Mernock & Hemingway. Bates had held the business for the chopped pork and ham brand for three years and […]
In spite of the loss of Coke from its largest agency – McCann-Erickson – Interpublic has enjoyed enormous business wins this year and is being hailed as ‘the largest pure ad agency in the world’. But debate continues over who has been the real
Allied Domecq’s new mineral water venture, the Gleneagles Spring Water Company, has appointed Chris Zanetti as managing director. He was formerly Harvey’s Bristol Cream international marketing director. Zanetti lost his position at Harvey’s Bristol Cream after a re-organisation of parent company Allied Domecq’s marketing structure. Marketing for the sherry brand has been centralised at the […]
Britain’s royal soap opera topped the ratings on Monday night when 23 million viewers tuned in for Princess Diana’s interview on Panorama. The programme’s live overnight rating of 22.9 million viewers beat the BBC’s debut National Lottery programme, which had 20.17 million viewers in November last year. On ITV on Monday night Cracker started with […]
The execution of Ken Saro-Wiwa has mobilised an international coalition of pressure groups which aims to force Shell out of Nigeria. But how successful will it be and what can Shell do about it?
Delaney Fletcher Bozell is targeting Francophiles with a drive, claimed to be worth 4m, for new cross-channel ferry operator SeaFrance. The strapline, “SeaFrance: the French way to France”, will run in a series of press campaigns. The aim is to attract customers by offering a taste of France even before the ship docks in Calais. […]
Thomas Cook is creating a new post of marketing director for its financial services division and is doubling the financial services marketing team at its London HQ. The company is global market leader in retail foreign exchange, with over 1,000 bureaux worldwide. It is also the world’s largest issuer of Mastercard and Visa traveller’s cheques. […]
Sainsbury’s held a conference for its buyers last week to give them a chance to meet the chain’s new marketing director, Kevin McCarten, who starts in January. He was to answer their questions about new marketing initiatives for the chain, and prime them for the battle ahead. Unfortunately, McCarten’s current employer, Woolworths, where he is […]
Alcan Consumer Products, maker of Bacofoil, is reviewing its account for the first time in six years. The company has shortlisted Leagas Delaney, First City BBDO, Ware Anthony Rust and incumbent Willox Holmes & Law to pitch for its 1.2m account. A decision is expected before Christmas. Bacofoil product manager Caroline Spencer says: “We have […]
Media Research does not exactly have a swashbuckling reputation. It is the one part of advertising that is just too close to accountancy to be sexy and no one ever remembers a media researcher getting caught either with their pants down or boozed up. So it was with surprise that the Barcelona constabulary found themselves […]
People all over the country are behaving antisocially, laying the blame for their misdemeanors on malevolent spirits
One of the biggest advertisers in British magazines has contacted the publishers of GQ and Esquire to register its concern over the sexual content of their magazines. The cosmetics and fragrance house, which does not wish to be named, is seeking assurances about the two magazines’ editorial future following publicity about the sexual content of […]