Much-lambasted pan-European advertising has come into its own. Its creative quality ensures a single ad can embrace several cultures without detracting from the brand, says John Shannon. John Shannon is president of Grey International.
I was surprised at the comments expressed by David Stubley of Channel 4 in your telemarketing feature “Call or nothing” (MW October 27). Automated call handling gives advertisers far more scope when buying airtime and allows the use of peak-time ITV. We recently supported a major holiday promotion and achieved an 86 per cent conversion […]
Outdoor specialist Poster Publicity is to set up its own international poster buying operation using staff from rival Portland International. John Ellery, deputy chairman and chief executive of Portland until last month will head the operation and be joined by Mike Segrue, Portland’s former director of business development. Also joining from Portland is former account […]
The Spectator was flattered to read that our good friends at GQ will be using ourselves and Vanity Fair as the models for their new direction (MW November 17). However, I’d like to point out The Spectator is weekly, not fortnightly. We’d love to invite Eva Herzigova for lunch, it would be the fairest way […]
Outdoor specialist Poster Publicity is to set up its own international poster buying operation using staff from rival Portland International. John Ellery, deputy chairman and chief executive of Portland until last month will head the operation and be joined by Mike Segrue, Portland’s former director of business development. Also joining from Portland is former account […]
The shutdown of a national daily paper, for the first time in nearly 25 years, may signal lean times ahead for the industry. Torin Douglas reports
Bhs is reviewing its 4.5m advertising account with HHCL & Partners, which created the “It’s Happening at Bhs” campaign.
PR companies are facing demands for better results and measurability so, asks Jo-Anne Walker, what analysis is used?
Delaney Fletcher Bozell is targeting Francophiles with a drive, claimed to be worth 4m, for new cross-channel ferry operator SeaFrance. The strapline, “SeaFrance: the French way to France”, will run in a series of press campaigns. The aim is to attract customers by offering a taste of France even before the ship docks in Calais. […]
Allied Domecq’s new mineral water venture, the Gleneagles Spring Water Company, has appointed Chris Zanetti as managing director. He was formerly Harvey’s Bristol Cream international marketing director. Zanetti lost his position at Harvey’s Bristol Cream after a re-organisation of parent company Allied Domecq’s marketing structure. Marketing for the sherry brand has been centralised at the […]
In spite of the loss of Coke from its largest agency – McCann-Erickson – Interpublic has enjoyed enormous business wins this year and is being hailed as ‘the largest pure ad agency in the world’. But debate continues over who has been the real
Commercial vehicle maker LDV – formerly known as Leyland Daf Vans – is tipped to have picked Simons Palmer Denton Clemmow & Johnson to handle its account worth about 4m. Simons Palmer was chosen from a shortlist including Mustoe Merriman Herring Levy and Rainey Kelly Campbell Roalfe. Agencies were asked to pitch with strategic recommendations, […]
Golden Rose Communications marketing director Jeanie Bergin has been appointed group programming director, overseeing output on Jazz FM and sister station Viva! Bergin, formerly London chairman of FCA, has been closely involved in rebranding and rescheduling Jazz FM since joining the company in June. Jazz FM programme controller Carole Straker has left the station. The […]
Ex-Granada md Steve Morrison is heading ITV’s marketing group – a popular appointment, finds Paul McCann
Virgin Our Price is restructuring its marketing department to bring its two music retail brands closer together, following the departure of marketing manager Dave Alder. Alder left last Friday to begin a year’s sabbatical for personal reasons, after working at Virgin for more than 11 years. He had been marketing manager for the past five […]