The next year or so of lobbying for the new London FM licence should be instructive in the ways of PR and hype. The result should also be instructive on the leanings of the Radio Authority and how it weighs up commercial versus community considerations. Already, a commercial front-runner has emerged in Xfm, the indie-pop […]
Rocked by its pensions fiasco, the Prudential is looking to other sources of revenue – taking on the high-street banks. George Pitcher is joint managing director of media consultancy Luther Pendragon
Club 18-30 is launching a new holiday brand, targeting 25 to 40-year-olds. Priority Holidays is being launched in the run-up to Christ- mas with an aggressive marketing campaign, centred on the message: “Put yourself first for a change.
BSkyB is to start broadcasting interactively following a deal with Two Way TV to make its coverage of the FA Carling Premiership interactive. On-screen interactive effects during football include a game called Actionball and voting for man of the match. The service is part of a deal for BSkyB to manage TWTV’s subscriber management through […]
Since the Lottery launched nearly a year ago, the UK has gone crazy with millions scratching cards in the week and tuning in to watch Anthea Turner reveal the magic numbers on a Saturday evening. Its presence has altered the way people view th
Television’s influence on football is well known. It has not only created millionaire fashion victims but may now be influencing the results of games. The rumour circulating Scottish football circles is that plucky little Raith Rovers may have been more lucky than plucky in their 2-0 home defeat at the hands of Jurgen Klinsmann’s mighty […]
Can the ITC be forgiven for taking few risks by going for the ‘safe’ option and awarding the C5 licence to known industry names? Nick Higham reports. Nick Higham is currently the BBC’s media correspondent.
Direct pressure from its banks to clear debts of 130m is forcing Cordiant to launch a rights issue, designed to raise at least 120m from existing shareholders. The terms of the issue will be unveiled within the next week, once the Cordiant board has met to finalise the details. The group has always denied that […]
BSkyB is launching Sky Visa this month through a tie-up with Beneficial Bank. There is no annual fee and an introductory rate of 13.9 per cent APR for Sky subscribers who take up the card. It is the latest special offer extended by Sky to its 3.25 million direct-to-home subscribers. Others include insurance cover with […]
Television’s influence on football is well known. It has not only created millionaire fashion victims but may now be influencing the results of games. The rumour circulating Scottish football circles is that plucky little Raith Rovers may have been more lucky than plucky in their 2-0 home defeat at the hands of Jurgen Klinsmann’s mighty […]
Apple Computer is to reposition itself as a family computer supplier in the run-up to Christmas. The company will spend 2.5m – its biggest budget to date – on TV, radio and press advertising through Abbott Mead Vickers. BBDO. The campaign, which features two separate ads, begins on November 6. Consumer marketing manager Alan Hely […]
Comet director of communications Len Whitlock, who controlled the Kingfisher subsidiary’s advertising, has resigned and will leave the electrical retailer at the end of January. Whitlock, who has been with Comet for three years, is not thought to have another job. It is understood that the parting is amicable. The move comes after a radical […]
McCann-Erickson has picked up the 1m UK Marriott Hotel chain account from FCB Advertising. The switch follows the agency’s success in the US, where McCann won the account in February. FCB retains the business across Europe but is now likely to come under pressure from McCann as a result of the UK win. It is […]
The huge choice in TV and other media means today’s cynical youth is empowered to switch off or over to avoid ads
Sony is launching a range of widescreen televisions in the UK with a 2.5m advertising campaign through agency BMP DDB Needham. The push, which breaks at the beginning of November, shows a man experiencing an “out of body” sensation. He is seen falling through the sky seated in his armchair, narrowly missing an aeroplane on […]