Nestlé careerist David Thomson is to become managing director of Nestlé Rowntree next February. Thomson, who has been with the company since 1968, will replace David Harris, who is to become chairman and chief executive of Nestlé UK.
Agencies are worried that a dip in media spend by clients in the fourth quarter of this year may be the first indication of a new economic slowdown. ITV’s revenue growth slowed during October to four per cent year on year (MW October 6), compared with nearer nine per cent in the summer. November’s revenues […]
The new breed of tools in the latest systems is enabling those in the know to slice and dice data in ways that will be of direct use.
Butterfield Day Devito Hockney has won the 1m Fidelity Brokerage account, beating three other agencies to the business. Fidelity Brokerage is part of US financial services giant Fidelity – the world’s largest investment management group. BDDH will produce advertising for all the services the brokerage division offers, in particular “execution-only” or direct dealing services. This […]
PepsiCo has shifted its international 7-Up account, worth up to $20m (13m), out of BBDO Worldwide and into Ogilvy & Mather, New York. PepsiCo markets 7-Up in 120 countries outside the States, where it is a $2bn (1.3bn) brand for the company. While PepsiCo owns the brand outside the US, it is owned by Cadbury […]
NatWest is reviewing all of its marketing suppliers, including BBH which handles 24.5m above-the-line advertising. A NatWest spokesman says the internal review is part of a “statutory” six-month audit of suppliers’ performance. “The review includes an examination of the agencies performance with other clients,” he says. He adds that if the agencies are found to […]
Butterfield Day Devito Hockney has won the 1m Fidelity Brokerage account, beating three other agencies to the business. Fidelity Brokerage is part of US financial services giant Fidelity – the world’s largest investment management group. BDDH will produce advertising for all the services the brokerage division offers, in particular “execution-only” or direct dealing services. This […]
The Isle of Jura off the Scottish coast has a population of 200, many of whom work at the local Whyte & Mackay distillery, producing Isle of Jura Single Malt whisky. But the local transport system has been under intense pressure since one of the island’s two bus drivers, Charlie MacLean MBE, retired earlier this […]
BAT knows how to sell tobacco, but has enjoyed less success with its Allied Dunbar and Eagle Star brands. Now financial services chief George Greener is bringing in City experts for a daring portfolio shake-up.
Coca-Cola new business development manager Ginny Knox, who helped launch Fruitopia in the UK, is leaving the company to take over as managing director of Ranks Hovis McDougall subsidiary Just Juice. Knox was marketing manager for non-carbonates and new business development Great Britain and Ireland. She was responsible for the soft drink giant’s new age […]
The ‘kids getting older younger’ phenomenon is hitting the toy industry, with children preferring a computer mouse to a clockwork mouse. So where does that leave toy makers? Big players such as Mattel and Hasbro have overhauled their marketing
I am sorry Torin Douglas has such a negative opinion of cable TV and of Videotron (MW October 27). Reassuringly, he is not typical of Videotron’s customers nor of consumers in the UK. Where it is available, cable has a higher market penetration than dishes and each month more people connect to cable than to […]
Matthew Clark has been given clearance for the 271m acquisition of Taunton by the Office of Fair Trading. The new company, Matthew Clark Taunton, starts trading from today (Wednesday). One of the first moves made by the new management has been to appoint Matthew Clark Gaymer’s marketing director, Mike Ader, marketing director of the new […]
The huge choice in TV and other media means today’s cynical youth is empowered to switch off or over to avoid ads
The cable industry’s joint marketing initiative finally gets the green light