I’d like to respond to Martin Glenn’s Advalue review of the current Hula Hoops campaign (MW January 26) and provide some further evidence of its clear success. Firstly, the Hula Hoops campaign has been remarkably effective, both in terms of sales and tracking. According to Nielsen, Hula Hopps total volume sales are up over 30 […]
Universal International Pictures vice-president of international advertising Gina Stroud is leaving the company after 15 years. Stroud oversaw the arduous pitching process for UIP’s 15m pan-European account which lasted almost 18 months and finally saw the business return to the incumbent, Young & Rubicam, late last year. Stroud will be leaving the international film distribution […]
David Bradley, marketing director of DIY retailer Wickes, has left after only six months, just as the company concentrates on expanding its retail business. Bradley joined Wickes in the middle of last year (MW June 2 1995) from supermarket chain Asda where he was general manager marketing and communication for only four months. Bradley replaced […]
In regard to your news article on George Bradt’s promotion “Bradt rewarded with top Coca-Cola post in Japan” (MW January 28), the reporting structure has been inadvertently misconstrued. George will report to Mike Hall, division president of Coca-Cola (Japan) Company and not replace Hall as was reported in the article. Elizabeth Giffels Publicity and PR […]
News has reached The Diary of a scurrilous leaflet doing the rounds of Fortress Wapping. The leaflet, masquerading as Marketing Week’s analysis pages, even steals an article about News International and its acrimonious split from Arc Advertising written by the magazine. But the bulk of the leaflet discusses Times Newspapers’ marketing director Toby Constantine in […]
Tobacco giant RJ Reynolds has appointed a global marketing chief following the decision to relocate its international headquarters to Geneva. Tom McCoy becomes senior vice-president of marketing, sales and distribution for Tobacco International, which covers all markets outside the US. He was formerly senior vice-president of external relations, based in Winston-Salem, North Carolina. He replaces […]
Nestlé UK-owned Crosse & Blackwell has selected Dominic Box to run its marketing operation. Box was formerly a senior brand manager at sister company Rowntree.
News has reached The Diary of a scurrilous leaflet doing the rounds of Fortress Wapping. The leaflet, masquerading as Marketing Week’s analysis pages, even steals an article about News International and its acrimonious split from Arc Advertising written by the magazine. But the bulk of the leaflet discusses Times Newspapers’ marketing director Toby Constantine in […]
Trouble has broken out in the horse-racing fraternity over the problematic issue of sponsorship. Jo-Anne Walker reports
Confirmation that the Director General of Fair Trading will refer BSkyB to the Restrictive Practices Court took the edge off BSkyB’s half-year results yesterday (Tuesday). Sky reported advertising revenue up 19 per cent and revenue from cable subscriptions up 61 per cent, contributing to pre-tax profits of 106.3m – a 93 per cent increase on […]
The subtle art of brand repositioning has been dealt a blow by the most unlikely hand. Not that the repositioning is in any doubt, it’s the subtlety that’s gone. Fisherman’s Friend, one of those wonderful brands born in mid-Victorian England and, miraculously, a survivor to this day, is to shed an image built up over […]
Whitbread has renamed its new range of premium alcoholic soft drinks, following public outrage over the alleged targeting of “alcopops” at children. The brewer has altered the packaging for the range of three alcoholic drinks, called Shott’s, and dubbed the range “Alcoholic Seltzers”. Seltzers are carbonated water drinks aimed at adults, and marketed in flavours […]
Quaker Oats is axing its Wholegrain Feast cereal after just two years, despite being backed by the company’s biggest launch campaign to date. Quaker spent 7m on a television and press push in 1994 to launch the brand and sister line Feast of Flakes. Wholegrain will be replaced this month by Crisp Grain Feast, a […]
Sex and cars helped men’s magazines to outpace the rest of the market in the latest ABCs. IPC’s Loaded increased sales by 82 per cent year on year to 174,763, making it the most successful men’s lifestyle magazine in history. Linda Lancaster-Gaye, managing director of IPC’s Specialist group, says the next target is to top […]
The Association of Independent Radio Companies is pressing on with plans for a radio equivalent of the Broadcast Advertising Copy Clearance Centre and is renaming itself. It will advertise for four people to join the fledgling Radio Advertising Copy Clearance Centre this week. A headhunter is seeking a chief for the division. The initiative marks […]