One of the UK’s largest paint makers, Akzo Nobel, is merging its sales and marketing and ditching its marketing director Steve Duncan. The company makes paint brands including Crown, Sandtex, Brolac and Macphersons as well as Crown Wallcoverings. Akzo Nobel backs them with an advertising spend of about 4m. Under the new structure, two directorships […]
This years nominees for the 1995 Hollis Sponsorship Awards, to be held on February 13, have all shown expertise in creatively and effectively communicating their objectives. Richenda Wilson reports
Fresh from its success working on the Tesco Clubcard and the Labour Party’s recruitment drive, direct marketing agency Evans Scott Hunt has just set a new record. Last week, computer bandits broke into the company’s offices in Soho Square and escaped with 130,000 worth of computer chips. This, according to Inspector Knacker, is the biggest […]
If governments are to gain public support for a unified Europe, they must adopt a more complete approach to campaign planning. John Shannon discovers that politicians still have a lot to learn. John Shannon is president of Grey International.
Labatt Brewing UK’s managing director Pat Donoghue has died of cancer, aged 42, after a long illness. Donoghue joined Labatt in June 1994 after working at Holsten Distributors, where he was also md. He continued working at Labatt’s until shortly before Christmas, even though he was ill. Donoghue leaves a wife and two young children. […]
Media buying group CIA is in dispute with the new national newspaper Sunday Business over its likely circulation. A CIA MediaLab survey found that eight per cent of broadsheet newspaper readers would be very likely to read a Sunday newspaper devoted only to business. A further nine per cent said they might do. CIA believes […]
ITV’s wish that the limit on sales houses be left out of the Broadcasting Bill is likely to come true.
Your story about the appointment of Chris Owens as marketing director of Mazda: “Mazda appoints marketing chief” (MW January 12) has been brought to my attention. While wishing Chris every success in his new role, I was disappointed with your article. I have not “resurfaced” at the RAC, but left Mazda in April 1995 in […]
US household product giant SC Johnson has ousted its executive vice-president for Europe because of a difference of opinion over the company’s globalisation of marketing. SC Johnson is now seeking a replacement for Gianni Montezemolo, an Italian who has been with the Glade to Mr Muscle group for 24 years. It is also looking for […]
Bradford & Bingley’s move says little about the economy, and much about the society’s mutual status. What’s behind the handout? George Pitcher is joint managing director of media consultancy Luther Pendragon.
When deciding on a promotion to boost sales of a health or beauty product, it is important to use rigorous analysis. Paul Bosher explains. Paul Bosher is an account director at IRI InfoScan. Tel: (01344) 746000
Channel One, Associated Newspapers’ 24 hour a day cable TV channel, begins its regional roll-out this week when it starts broadcasting in Bristol and Bath. Channel One Avon launches on February 1, and will be available in 50,000 United Artists Communications cable TV households in the area, says managing director Julian Aston. The total franchise […]
The French Tourist Office is launching its first TV campaign for almost ten years to stem a fall in UK tourism and protect it against a possible consumer boycott after its nuclear testing in the South Pacific. Nine million UK tourists visited France in 1994 but that figure fell by ten per cent last year […]
It was uncharacteristic of Iain Murray to adopt a conventional knee-jerk reaction to the new alcoholic pop drinks in “Bubble, bubble , toil and trouble” (MW January 19). Though nobody else seems interested in asking the underlying questions, Iain might have been expected to do so. Is there any evidence that these drinks are persuading […]
McVitie’s UK is launching a chocolate biscuit called Ace in a direct attack on Jacob’s Club. Industry insiders say the company will withdraw its McVitie’s Gold biscuit as a single brand, and reintroduce it as an Ace variant. Ace, which is being launched at Easter, is expected to have a major promotion campaign, through ad […]