Kellogg promotes breakfast cereal with milk carton ads
Marketing WeekKellogg’s Hot Krumbly breakfast cereal, which is being promoted as the first cereal that can be eaten with hot milk without it going soggy, launches next Monday with a high-spend above-the-line campaign. The product will be advertised on 4 million milk cartons to be distributed nationally through four major grocery multiples. Max Law, who runs […]