Zanussi launches a 4m television and radio campaign next Monday continuing the 20-year-old ‘Appl-iance of Science’ theme. The com-mercials, devised by Leagas Shafron Davis, use a light-hearted science fiction storyline to update the theme by reconstructing a Close Encounter of the Zanussi Kind. In the ads, which will run on Channel 4 and satellite stations, […]
Distribution of premium lager Sol has ceased this week after the closure of UK distributor Maison Caurette. The brand’s brewer and importer Moctezuma is seeking an alternative company to distribute Sol, as well as premium lager Dos Equis. But despite the freeze on distribution, Moctezuma is pressing ahead with a 6m pan-European advertising campaign for […]
PepsiCo is considering UK football sponsorship deals, targeting Premier League teams in Scotland and England wearing blue kits, as part of its worldwide launch of the drink in a blue can. The prime target has been Glasgow Rangers, which confirms it has had discussions with Pepsi about a sponsorship deal. However, a spokesman for the […]
Ovaltine maker Wander will appoint Jacob’s Bakery marketing manager Melvin Jay as its new marketing director next month. The post became vacant in January after Debra Eddy left to become managing director of organic food distributor Brewhurst. Jay, who is responsible for countlines at Jacob’s, will take charge of the Ovaltine range of products and […]
Safeway is launching its own sub-brand of oral healthcare products next week under the Oracle Dental Care brand. The sub-brand consists of 57 different lines, including toothpaste, tooth brushes, mouthwash and dental floss. It will be supported with national television and press advertising, along with in-store activity, and will feature in the Mail on Sunday’s […]
Procter & Gamble is marketing a vitamin-enriched soft drink in the UK called Sunny Delight, which joins its other soft drink, Punica, on test in the North.
A new study of earliest man propounds that women had ways of manipulating men long before the advent of lipstick
German supermarket chain Aldi has ditched advertising agency Lansdown Conquest from its creative account in a cost-cutting move, and put the work into production studio Carney Richardson. The account is worth about 3m, and it is believed this will increase to 5m in the next year. To fund the increase in media spending, Aldi is […]
Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
Proving that media buyers are just computer-literate versions of the hagglers in Middle Eastern bazaars is the close relationship between SmithKline Beecham and MediaCom – which recently won SB’s centralised media-buying business. MediaCom already handled most of SB’s business and so highly does SB rate the negotiating skills of Andrew Goulborn, who runs its account, […]
Former Independent Radio Sales managing director Stan Park is to join CLT UK Radio Sales as commercial director. Park will oversee both the Talk Radio UK and Atlantic 252 sales teams. He will also be closely involved in establishing the structure and organisation of the new sales arm. CLT UK Radio Sales was formed last […]
George Pitcher is joint managing director of media consultancy Luther Pendragon. Granada, equipped with its trendy new media division and Sky deal, is following the smart money into digital satellite.
The Advertising Standards Authority has upheld complaints against the new poster campaign for Benetton, and condemned it for causing “widespread and serious offence”. The poster shows three hearts, possibly human, with the words “black, white, yellow” written underneath them. The ASA has received around 50 complaints about the ads, and will ask Benetton to take […]
Tesco is believed to be in talks with drinks giant Seagram to buy its UK wine merchant operation, Oddbins. It is thought Tesco has expressed an interest in buying the chain to obtain the rights to the Oddbins brand and use it as a wine-selling franchise in its superstores. One industry observer says: “The supermarkets […]
National Tyres & Autocare is hiring Newcastle-based Yellow M to handle its 4m retail advertising account after a four-way pitch.